Audi of America announced the price for its expanded A8 line-up for the 2005 model year. The A8 (available this past mid-June) has an MSRP of $66,590. A8 L models have a suggested retail price of $69,900.
The history of the last 20 years has been filled with tipping points--the moments when one commodity gives place to another. In the music industry, the LP gave place to the cassette, which gave place to the CD, which will almost certainly give place to the MP3
Within the luxury car segment, you have your Tier 1 players (Mercedes-Benz, Jaguar, BMW and Lexus) and you have your Tier 2s (Saab, Volvo and Acura). For many years Audi was also relegated to the second level, but the times they are a changin' and so is Audi.
Audi has usually done things its own way, a strategy that's been intermittently successful. For 2003, Audi will continue with that line of thought, although in the case of the new A8, its focus will include the phrase "lead, never follow." One look at its new