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 |   |  Watch: Lexus Teases Hoverboard
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Watch: Lexus Teases Hoverboard

One-off project straight outta Back to the Future is part of the "Amazing in Motion" campaign

Megan Stewart
Jun 24, 2015

Hoverboards are no longer a thing of science fiction. This summer, Lexus will unveil its hoverboard as a part of its "Amazing in Motion" campaign. The automaker worked with experts in super-conductivity technology to produce this new concept.

Lexus Hoverboard front Photo 2/3   |   Lexus Hoverboard concept

As the fourth project of the campaign, the hoverboard will show the possibilities in design and technology. The team responsible for its creation use magnetic levitation with liquid nitrogen-cooled superconductors and permanent magnets to achieve frictionless movement.

Lexus design cues are evident on the hoverboard concept, with the most notable being the spindle grille. Materials used to create the hoverboard are a mix of natural and high-tech, and includes bamboo used for the floorboard.

Lexus Hoverboard top Photo 3/3   |   Lexus Hoverboard concept

"At Lexus we constantly challenge ourselves and our partners to push the boundaries of what is possible. That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination," said Mark Templin, Executive Vice President, Lexus International, in a release.

Testing for the hoverboard is currently underway in Barcelona, Spain, as it gets ready for its launch later this summer. However, Lexus points out that the hoverboard will not go on sale. You can check out the hoverboard concept in action in the video below before it makes its official debut.

Source: Lexus

By Megan Stewart
71 Articles

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