Super Street Network

 |   |   |  Porsche 911 Sport Classic - Birth Of Cool
Subscribe to the Free
Newsletter

Porsche 911 Sport Classic - Birth Of Cool

Jul 7, 2010

A company that makes SUVs and has been celebrating its 60th anniversary of selling vehicles in the United States isn't an obvious candidate for being voted cool. But if that company is Porsche, then all bets are off. In its 2010 Brand Image Awards-fest, based on data collected from more than 12,000 buyers, Kelley Blue Book gave Porsche three gongs: Coolest Brand, Best Performance Brand, and Best Exterior Design-Luxury Brand, making Porsche the marque with the event's best trophy tally.

It all started in 1950, when Austrian emigré Max Hoffman opened the first Porsche dealership in the USA, setting up shop at 430 Park Avenue in New York City. Back then, the American market must have seemed to the Europeans what the Chinese market seems like today. Yet Ferry Porsche had modest ambitions at first; he was hoping to sell five cars a year. By 1954, Hoffman was shifting 11 Porsches a week, 30 percent of the factory's output. One customer was Johnny von Neumann, another Austrian ex-pat, who drove his new car to Los Angeles and started selling Porsches from there.

Hoffman was also instrumental in the creation of Porsche's badge. He was dining with Ferry and suggested a company emblem. His companion grabbed a napkin and sketched the crest for Baden-Würtenberg (Stuttgart's state). He added a black prancing horse from Stuttgart's coat of arms, wrote PORSCHE across the top, handed it to Hoffman, and asked: "How about something like that?"

Something like that worked just fine.

BROWSE CARS BY MARKET

MORE CARS

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
A 2JZ-GTE-powered jet cockpit on Volk Wheels that looks poised to attack even at rest.
RodrezSep 4, 2018
Tomonori Idekawa's S14 is already impressive but it's not until you get within inches of it do you begin to fully appreciate all its little details
David IshikawaSep 3, 2018
Masao Otani has been involved with nearly every major build that's worn an RE Amemiya badge. This is why we're surprised his latest projects wear Nissan badges instead of Mazda'
David IshikawaAug 30, 2018
There's a history of sports cars watered down when outfitted for open top duty. Did the Performante Spyder suffer a similar fate? We're determined to find out.
Bradley IgerAug 29, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP