Today's car market is lousy with subcompacts, but very few OEM are willing to entertain their customizing potential like Honda. This year for the SEMA Show, the automaker decided to put its little guy in the spotlight by commissioning nine different builds for its Las Vegas Convention Center display space, and for a half dozen of those Honda came up with a social media program to get fans involved.
Dubbed the 2015 Fit Performance Project (#ProjectFit), the campaign allowed followers to keep up with the build progress of the six teams via a special Honda Tumblr site. Fans kept tabs on creations from Tjin Edition, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA and Kenny Vinces, and ultimately were allowed to vote on their favorite - which turned out to be the slammed, widebody subcompact composed by Tjin Edition.
The booth also rocked three additional Fit, a B-spec racer from Honda Performance Development (HPD), a Fit with all the available Honda Genuine Accessories bells and whistles, and a second Bisimoto machine made for Norm Reeves Honda. And like a bit of serendipity, the stars must've aligned as the SEMA Show recognized the Fit as the Hottest Sport Compact of this year's show - way to go, Fit! We couldn't be prouder. Check out the Fit from the Honda booth at the 2014 SEMA Show.