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Ferrari of South Bay Dealership Grand Opening - Photo Gallery

Prancing in Los Angeles

Ezekiel Wheeler
Jan 26, 2015

When it comes to the largest concentration of exotic cars in the world some would think Monaco, Dubai or even Florida. But they'd be wrong. Sure these locations are known to tout some of the most exclusive, bespoke and expensive models on the planet but none can compete with the sheer volume Southern California posses. Hell, used exotic dealers in the state make just as much if not more than the new model wielding showrooms.

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Torrence, California isn't a city that sounds like it's jam packed of rare and desirable exotic sports cars. But, it is. That's why this past weekend, a few hundred very important people raised a glass to another southern California Ferrari dealership - Ferrari of South Bay.

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Bringing the current tally of Ferrari dealerships in Southern California, including San Diego, to four. A fifth, Ferrari of Van Nuys, is just a few weeks away from opening its doors as well. Making the grand total of Ferrari dealerships in the entire state of California to eight.

Think about that. In the whole of the United states, roughly 33, California will take the lead as the state with the most dealerships within its boarders.

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I had some time with Giacomo Mattioli, Group President of Mattioli Automotive and the man responsible for opening the latest Ferrari of South Bay stable (a 23,000 sq.ft. facility off of Hawthorne Blvd.), one question had to be asked...

Why Torrence?

"Of course we looked at opening a center off of Pacific Coast Highway but traffic during the travel season can become too busy for our customers. Torrence is a wonderful location for our South Bay and some Los Angeles customers to visit.

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The area is growing and our clientele is thrilled to have us closer to their front door. Our center will not only have the capabilities of ordering your new Ferrari but we can also maintain any Ferrari in your collection with our in-house service center.

We are planning on selling 100 Ferraris in our first 12 months of business."

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Sounds like a tall order but Giacomo is a seasoned pro when it comes to selling Ferrari's, he currently owns Ferrari of Beverly Hills and Ferrari of Silicon Valley with yet another on the way, Ferrari of Van Nuys (set to open in February of this year).

A LaFerrari in the front window, a service center with sparkling clean floors packed to the gills with every new Ferrari model in the line up and a loft area above the showroom clamoring with customers, VIPs and vintage examples of the Ferrari heritage, this is bound to be a hit with locals as well as the bottom line for Ferrari's new world order.

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By Ezekiel Wheeler
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