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H&R's 2018 SEMA Booth #MTSEMA18

H&R brings variety to the big show

Rodrez
Oct 31, 2018

Upon entering the 2018 SEMA show early Tuesday morning, the first day of a weeklong stint dedicated to the good, the bad, and the badass in the automotive aftermarket, I was face to face with the H&R booth. The same booth that seems to have a knack for combining subtle, tastefully modded and some might argue "mild" cars that also tends to shake things up with a controversial build or two.

Variety in even the smallest crevices of the Las Vegas Convention Center is a welcome sight and H&R certainly delivered with something for everyone, including the nostalgic, the supercar fan, and even SUV owners.

H and r 2018 sema booth r8 Photo 2/34   |   H And R 2018 Sema Booth R8
H and r 2018 sema booth audi r8 Photo 3/34   |   H And R 2018 Sema Booth Audi R8

An Audi R8 will draw eyes on the street but at an event of this magnitude, it's going to need some work to draw in foot traffic and this Rotiform R8 RWS, which has been supercharged by VF Engineering, does just that.

H and r 2018 sema booth r8 Photo 4/34   |   H And R 2018 Sema Booth R8
H and r 2018 sema booth audi r8 Photo 5/34   |   H And R 2018 Sema Booth Audi R8

Fitted with H&R's DEEP coilover kit and, of course, Rotiform wheels, the body lines have been enhanced with a Balance it tuning aero pieces that include the front lip spoiler, side skirts, rear diffuser, front and rear canards and GT wing.

H and r 2018 sema booth scirocco Photo 6/34   |   H And R 2018 Sema Booth Scirocco
H and r 2018 sema booth scirocco Photo 7/34   |   H And R 2018 Sema Booth Scirocco

Also from Rotiform was Jason Whipple's classic '80 Scirocco that has you grinning right now as you remember owning one of these in your younger years and realizing just how much fun it was.

H and r 2018 sema booth vw scirocco Photo 8/34   |   H And R 2018 Sema Booth Vw Scirocco
H and r 2018 sema booth rotiform wheel Photo 9/34   |   H And R 2018 Sema Booth Rotiform Wheel

Though the hood wasn't opened at the time, there's been plenty of activity in the bay, including steel sleeves inserted to the alloy block, JE pistons that help bump compression to 14:1, a USF3 Bertils Racing head with associated cam and valvetrain and a LIFE Racing ECU to call the shots. H&R's adjustable RACE coilover helps control the additional grunt along with a set of Rotiform BUC-M forged 2-pc wheels in a rather wide 15x9.

H and r 2018 sema booth rotiform wheel Photo 10/34   |   H And R 2018 Sema Booth Rotiform Wheel

Stare at the graphics long enough and you'll either get a little dizzy or you might experience a bit of double vision. Credit for the outside the box body display goes to NIcolai Sclater (@ornamentalconifer).

H and r 2018 sema booth vw arteon Photo 11/34   |   H And R 2018 Sema Booth Vw Arteon
H and r 2018 sema booth arteon Photo 12/34   |   H And R 2018 Sema Booth Arteon
H and r 2018 sema booth vw arteon Photo 13/34   |   H And R 2018 Sema Booth Vw Arteon

This 2019 Arteon R-Line is lowered using H&R's VTF adjustable springs and Trak+ wheel spacers that push the 20in Rotiform BUC wheels out slightly while up front, a Brembo GT 6pistons Monobloc kit was added.

H and r 2018 sema booth h r vtf spring Photo 14/34   |   H And R 2018 Sema Booth H R Vtf Spring
H and r 2018 sema booth h r spring adjuster Photo 15/34   |   H And R 2018 Sema Booth H R Spring Adjuster

This VTF kit is unique in that it features an H&R exclusive design with an adjuster on top, rather than on the bottom like traditional kits. The result is a perfectly aligned spring in the shock strut that also helps to bring down some of that unsprung weight.

H and r 2018 sema booth audi q8 Photo 16/34   |   H And R 2018 Sema Booth Audi Q8
H and r 2018 sema booth vossen wheel Photo 17/34   |   H And R 2018 Sema Booth Vossen Wheel
H and r 2018 sema booth vossen Photo 18/34   |   H And R 2018 Sema Booth Vossen

A set of H&R Sport Springs and 22x10-inch Vossen S17-01 wheels give this 2019 Audi Q8 a whole new look.

H and r 2018 sema booth ford model a Photo 19/34   |   H And R 2018 Sema Booth Ford Model A

With all of that shiny paint and complex livery parked inside the confines of the booth, this 1931 Model A, fitted with H&R springs, might throw you off. Created by Mike Burroughs, it doesn't quite fit into the flow of the other vehicles parked near it and that's probably why H&R signed off on it. They always keep us guessing...

By Rodrez
653 Articles

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