The aim of Clarion's "Clarion Builds" campaign is pretty straightforward: get people stoked on car culture by finding abused, neglected and otherwise overlooked iconic old cars and trucks and showing folks what it takes to restore them to their former brilliance - maybe even update them a bit. Seems like sound logic to us; for the program's first project, the in-car entertainment company took on a 1974 BMW 2002, the completion of which was commemorated with a track day and luncheon for the automotive press at Adams Motorsports Park in Riverside, Calif.
We went, we saw, and we had a good time. And who wouldn't? Clarion-sponsored driver and twice Formula Drift champion Chris Forsberg was brought in to beat on the refurbished 2002 and also chauffer journos around the Adams circuit for the white-knuckled ride of a lifetime. When Forsberg wasn't throwing the car into turns, event attendees got the chance to do some karting around the course (which is what it was originally designed for).
Ze German motif of the Bimmer carried over to the lunch menu. When attendees weren't riding or driving, Clarion provided a meal catered by Southern California's Premier German Sausage manufacturers. The event also had a German beer tasting (because what are brats without beer?)
The scope of Clarion Builds will be expanding to include boats and motorcycles in the near future, but we must say they did a fantastic job with this first project - in fact, it's so good we've commissioned a proper photo shoot (keep an eye out for that). In the meantime, be sure to visit Clarion's YouTube channel to see more video about this '74 BMW 2002 and the road it took to resurrection.