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HRE Open House

Right in the enthusiast’s wheelhouse

Ezekiel Wheeler
Oct 11, 2014
Photographer: Linhbergh Nguyen

June gloom is a marine layer, overcast phenomena that lingers over San Diego as summer fights its way into a full-time schedule. It's also a sign that Southern California is about to kick off a busy show season. On any given Sunday, you can expect more than a dozen motor gatherings for any petrol fetish you may have. For us, the first week of June means one thing, the HRE Wheels Open House.

Located in Vista, California, HRE Wheels has become the benchmark wheel manufacturer and one of the only aftermarket wheels on the market that won't hurt the resale value of your car. Hell, in some cases you can actually add a bit of value to your car if you slap on a set.

HRE open house bugatti veyron SS 01 Photo 2/22   |   Bugatti Veyron SS creeping around the show grounds.

More than 1,000 cars filled nearly every available dock, parking spot, and some "open areas." For a West Coast show, it's rare to see such diverse Euro and domestic rides getting along at one location. When the grounds are filled with rarities like a Ford GT, Maserati MC12, Bugatti Veyron, and an original classic Mercedes-Benz 300SL Gull Wing, everybody is bound to emerge from the woodwork. The usual suspects for HRE fever are Audi, Porsche, and BMW enthusiasts. We were shocked to see how many freshly tuned RS7s were on hand. Our friends at TAG Motorsports seemed to have the jump on the industry, having tuned more than a dozen to date with a few on hand for fans to drool over.

LTMW wasn't to be outshined and brought nearly every Liberty Walk wide-body in its arsenal. Streetwear brand Crooks & Castles turned up with some exotic luxury as well.

In addition to the normal festivities, participants were asked to donate to the Motor4Toys charity. At the end of the day, they were able to tally up $6,500 for the organization. Master of ceremonies The Smoking Tire host Matt Farah ensured the crowed was fired up and forked over enough dough throughout the day for the ultimate raffle prize—a set of HRE Wheels of the winner's choosing.

It's no secret that HRE Wheels aren't for the budget conscious—that was the genesis of the FlowForm series wheels. But while most of us are still saving our pennies to have a custom set built for our cars, HRE decided to take this open-house opportunity to debut yet another new wheel line. The new RS1 Series is a forged three-piece, reverse-mounted wheel that comes out of the gate with six new designs, including the nine-spoke mesh RS100, the seven-spoke split RS101, the five-spoke twist RS102, the fifteen-spoke multi RS103, the solid five-spoke RS105, and the six-spoke RS106. The Series RS1 is available in diameters ranging from 18 to 22 inches and widths ranging from seven to fourteen inches.

HRE open house M3 E36 sedan 05 Photo 6/22   |   A manual five-speed, M3 E36 sedan is something every collector will want in the future.

"Every year, this event just gets more and more popular," said Alan Peltier, president of HRE Wheels. "We had more cars, attendees, and partners attending than ever before. Seeing the awe and excitement at the sheer scale of it all and being able to show everyone the real magic behind the HRE brand makes this a truly wonderful event for the entire HRE team."

One thing is for sure, if you've been looking for a summer kick-off event and happen to be in Southern California around the beginning of June, you certainly will not be disappointed in the HRE Wheels Open House. You never know what, or who, will turn up.

HRE open house 300SL gullwing 15 Photo 7/22   |   Who could resist the handsome good looks of a 300SL Gullwing?
HRE open house audi RS7 09 Photo 11/22   |   One of a handful of lowered, tuned, and HRE-equipped Audi RS7s from TAG Motorsports.
HRE open house maserati MC12 07 Photo 15/22   |   Super rare and always a pleasure to see, the Maserati MC12.
HRE open house LTMW E91 station wagon 14 Photo 19/22   |   Last seen at SEMA 2013, the LTMW E91 station wagon wins every time.
By Ezekiel Wheeler
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