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Nitto Auto Enthusiast Day 2016 - For Us, By Us

A show that includes imports, Euros, domestics, classics, trucks, and drifting demos in one giant celebration - and with no cover charge

Andrew Beckford
Aug 19, 2016

Growing up as a car enthusiast within a growing car culture, we know all too well what it's like to be "marketed" to. All too often we've seen brands disingenuously pander to our culture to sell us something (most of the time of low quality) and fail because they don't understand the type of people we are. It takes more than a scantily clad woman Photoshopped into a picture of two Civics street racing to get us interested in buying whatever a particular brand might be selling.

Nitto auto enthusiast day 2016 EVO X Photo 2/84   |   Nitto Auto Enthusiast Day 2016 EVO X

That is why we love it when we come across a brand that "gets it." It's not just about the visuals, the music, or the free stuff it gives away. Nitto Tire is a brand that seems to understand its audience quite well. It is because Nitto understands the culture that they put on events like Auto Enthusiast Day. Imagine a massive car show that features all types of makes and models - a show that includes imports, Euros, domestics, classics, trucks, and drifting demonstrations all in one giant celebration of car culture. Now, imagine if there was no cover charge to get into that party; that, in a nutshell, is what Auto Enthusiast Day is all about.

Why would Nitto put on such a massive show with an open invite for anyone and everyone while charging them nothing? Obviously, it earns the brand some brownie points with us, but after talking with some of the people behind the scenes, Nitto's team really is just like us. They dig cool cars and wanted to put on an event where said cool cars of all types can come together so people like us can enjoy them with our friends and families. All without having to spend more than a few bucks for parking.

Nitto auto enthusiast day 2016 Twiggy FR S Photo 6/84   |   Nitto Auto Enthusiast Day 2016 Twiggy FR S

In fact, Nitto has been hosting its Auto Enthusiast Day for three years in California and Texas. Recently, the event came back to California at Angel Stadium in Anaheim, so of course we braved the summer heat to fly our enthusiast flag and get some pictures for you guys. If you live in California or Texas, we would recommend checking out the next Auto Enthusiast Day event. If you don't live in one of the aforementioned states, contact Nitto about bringing the event to your part of the country!

Nitto auto enthusiast day 2016 widebody WRX Photo 16/84   |   Nitto Auto Enthusiast Day 2016 Widebody WRX
Nitto auto enthusiast day 2016 cow livery 86 Photo 26/84   |   Nitto Auto Enthusiast Day 2016 Cow Livery 86
Nitto auto enthusiast day 2016 240SX Photo 39/84   |   Nitto Auto Enthusiast Day 2016 240SX
Nitto auto enthusiast day 2016 R35 GT R Photo 52/84   |   Nitto Auto Enthusiast Day 2016 R35 GT R
Nitto auto enthusiast day 2016 FR S Photo 65/84   |   Nitto Auto Enthusiast Day 2016 FR S
Nitto auto enthusiast day 2016 Matt Powers s14 Photo 75/84   |   Nitto Auto Enthusiast Day 2016 Matt Powers S14
By Andrew Beckford
45 Articles

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