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Geneva Motor Show 2017 - Part 1

Highlighting two very different booths from Europe's most extravagant auto show

Mar 9, 2017

Welcome to Switzerland and the 87th anniversary of the Geneva Motor Show. As I stepped into the show, I already embraced the fact that this event is one for the wine and cheese, "pinkies up" crowd. Nearly every other booth features some form of exotic or supercar and the spectators that manage to finagle their way into media day are toasting champagne while dressed in fancy suits.

2017 geneva motor show abt audis Photo 2/24   |   2017 Geneva Motor Show Abt Audis

The aftermarket companies at Geneva are also geared toward the higher end of the spectrum. Don't expect to see any parts catered toward cars below a BMW M or Audi S level. Being the lowly Super Street editor that I am, there hasn't been much of a reason to attend Geneva in the past really, but I caught my first break when Honda decided to unveil its production model Civic Type R here, making it reason enough to make the journey.

Despite probably not being able to afford any of the cars showcased in Geneva for the next 100 years or so, I've always been a huge fan of European tuners. Ever since the day I picked up a Volkswagen GTI in college and the era of being an editor at eurotuner magazine, I've been a fan. Something about their attention to detail, fit and finish, and smooth and clean lines made me really appreciate the European aftermarket.

2017 geneva motor show liberty walk mclaren Photo 6/24   |   2017 Geneva Motor Show Liberty Walk Mclaren

One of the companies I always followed back in the day was Abt, and it was surreal to be once again exposed to the German tuner when I walked into Geneva. For those who don't know anything about Abt, the company has been around for 121 years (not kidding!) and their specialty is the Audi and Volkswagen crowd. In their booth, three cars stood out to me in particular: a 620hp R8; 500hp TT RS-R; and a 705hp RS6+. As you can guess, Abt develops all of their own performance packages to raise horsepower in all three cars, but the add-on body kits and the carbon-fiber accents and accessories on each vehicle are OEM quality.

2017 geneva motor show audi rsr Photo 7/24   |   2017 Geneva Motor Show Audi Rsr

Now, on the other end of the spectrum at Geneva I stumbled upon the Liberty Walk booth. We're all familiar with Liberty Walk, Kato-san, and their slammed and widened cars. While many are quick to hate on their over-fender tactics and cutting of six-figure supercars, the look is unmistakably Liberty Walk and they've created a brand recognized around the world. From a shop not many knew about in Nagoya, Japan, that started out in Kaido racers and Bosozoku style, to being an exhibitor with its Ferrari 488 and McLaren 650S on one of Europe's largest stages, we have nothing but love and respect for our friends from LB Works!

2017 geneva motor show lb performance booth Photo 11/24   |   2017 Geneva Motor Show Lb Performance Booth
2017 geneva motor show abt audi tt r8 Photo 21/24   |   2017 Geneva Motor Show Abt Audi Tt R8
Sam Du
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