Hawaii's often a destination most folks consider when they take their first big vacation to somewhere warm and tropical. It checks all the right boxes: the food is bomb, there's beautiful beaches, endless shopping, surfing, hiking, golfing—you name it. But its car scene is also something worth checking out. I attended my first Hawaii event seven years ago (which just happened to be Hellaflush hosted by Fatlace/Illest). Like an addict, I couldn't get enough of the car scene in Hawaii, so I started attending more established shows year after year such as SpoCom and Wekfest. A couple years ago, we even hosted one of our Super Street/Toyo Tires calendar launch meets there; however, this year, it was time to step it up a notch and bring to Hawaii what we've taken a lot of pride in over the last couple of years—our SuperiLL pop-up.
The formula of SuperiLL is something Mark Arcenal of Fatlace/Illest and I came up with. We joined forces to create something fresh that would tie automotive and streetwear cultures. At the heart of the collaboration was the limited-edition gear, which you can find at superstreetgarage.com, but we also created a no frills, free car meet for the community. It became bigger than what we both could've imagined in SoCal. It brought together thousands, and in fact we had so many cars we weren't staffed adequately, nor did we have a large enough venue to facilitate everyone. But we knew we had a recipe for something big, and since Honolulu is like a second home to Mark and I, it only made sense to put together our first ever SuperiLL Hawaii.
The venue we secured was Leeward Community College, a 30-minute cruise from Waikiki Beach. The college stepped up in a big way allowing us to virtually take over every parking lot and the front courtyard. To keep things organized, VIP cars were registered beforehand to ensure they had a primo parking spot. They'd also receive a goodie bag that included a white, limited edition SuperiLL hat. They would also be given the opportunity to receive one of 15 top honor trophies that would be handed out by Mark and myself.
There was no shortage of good vibes as the four-hour-long meet went off with a bang. To our surprise, there were no burnouts or revving, no rain or incidents, just a good 'ol fashioned hangout with friends who were there to celebrate a love for cars. And for all of us at Super Street and Illest, it was our opportunity to show love to a small yet dedicated community of enthusiasts who we've grown close to over the years, and who we'll always come back to. Mahalo!
Special thanks to the faculty and staff of Leeward Community College's Automotive Technology Program, the Mana Automotive Student Club and Honolulu Speed Shop.