Winning a championship is reason enough to celebrate. When you win two, the party factor increases exponentially. Kia chose the recent SEMA Show in Las Vegas to commemorate its 2014 Pirelli World Challenge Manufacturers Championship, the second time the automaker has captured the title.
The SEMA Show is all about the aftermarket and it provided the perfect backdrop for Kia to enjoy the spoils of its latest victory by revealing four wild builds that celebrate a day at the races. We've been following along with two of these builds that embrace the tastier side of trackside festivities - according to both Kia and our tummies - with handcrafted brews and a high-tech take on traditional ice cream.
The first Kia began as a very clean 2015 Sedona and morphed into a vessel capable of delivering the finest Ballast Point brews. The Ballast Point Sedona features a hand-formed shell made from the heartiest South African mahogany that flips open and transforms into a fold-down bar. LGE*CTS Motorsports in San Dimas, California performed the conversion, which includes multiple kegs that feed into a jockey box with 120-feet of beer-chilling copper coil plugged into two Micro Matic taps. Theresa Contreras served as both the project leader and she's also the resident custom painter at LGE*CTS. Theresa put in more than 200 hours of work into the airbrushing that includes much of the artwork from the Ballast Point labels to give the Sedona that extra bit of flair.
A small group of home brewers started Ballast Point Brewing and Spirits with a simple desire to make a better beer. That blossomed into an all-out obsession and business to make beer that was more art than science. Robyn Sue Fisher established Smitten Ice Cream in the same fashion, from a drive to make the finest ice cream. Robyn created the Brrr system, which uses liquid nitrogen to create the creamiest ice cream, made-to-order, from scratch in minutes. She took the Brrr to the streets of San Francisco in a Radio Flyer wagon and the Smitten Ice Cream story was born.
The team at Gallagher Designs in Portland, Oregon re-envisioned Robyn's original Radio Flyer wagon by starting with a 2015 Kia Soul EV and turning it into the most high-tech ice cream truck the world has ever seen.
Three marine speakers with custom-fabricated waffle cone speakers herald the arrival of the Ice Cream Soul EV, which is paired with a little red wagon of its own in the form of a hand-fabricated, lightweight aluminum, custom teardrop trailer. Both the trailer and the Soul EV open to reveal telescoping stainless steel countertops that meet up to form a serving area and fixins bar. According to Kia, this is "designed to accommodate Smitten's Brrristas(tm) and their 'wagoneering' workflow, which can be set in a linear or 90-degree-angle layout." We approve of whatever it takes to get that ice creamy goodness into our bellies.
In our wide eyes - which are just the right size for our stomachs - ice cream and beer is the perfect way to celebrate a championship. We can't wait to see what Kia will bring to SEMA if they win another one.