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2010 Wüste Las Vegas - Events

More Than 900 Euros Braved Triple-Digit Temperatures For The West's Most Intoxicating, Fun-Filled Weekend.

Sep 14, 2010

"Keep children and senior citizens indoors!" That was the message in June as a severe heat warning was issued to Las Vegas citizens, tourists and Wüste2010 attendees.

As we drove into the Nevada desert, thermometers crept from 90° to 112°! Despite the heatwave, it couldn't stop the long-anticipated Wüste2010 weekend celebrations.

More than 925 cars and 2000 people traveled to Sin City for the fourth annual Wüste, including people from neighboring states UT and CA, plus Canada, Mexico, TX, OH, LA and the Pacific Northwest. Even a handful of enthusiasts flew in from Europe, the East Coast and other regions.

A staple for Wüste was the host residence - Palace Station Hotel & Casino. Discounted rooms were offered to attendees, making it easier on the wallet.

This year, most of the activities took place within the hotel's property, limiting the need to drive. This included the show & shine, King of the Desert competition and AccuAir's Double-Down air-ride showoff.

Best of all, registration for the event remained free, thanks to title sponsor OEMPlus and a long list of industry supporters. This allowed everyone to kick back, relax and enjoy the event without stress.

Other highlights included the cruise to Mt Charleston, where more than 100 participants saw a quieter and cooler side of Las Vegas. Also, Audi Henderson hosted a farewell BBQ to show it appreciation for the attendees and the show volunteers.

Here are our own reflections on the weekend. Enjoy. See you next year!

Sam's Diary This is my third straight Wüste and I'm already hungry for more. The quality and quantity of cars has continued to climb, making the weekend one of my favorites of the year.

And if you think there was drama or haters? Forget it. Wüste had an awesome non-competitive, laidback atmosphere where everybody can hang out, make new friends, check out cars and drink some beer. We have to thank organizer Brandon Chasin and Alex Ross for putting on the event - it's what the West Coast Euro community needs.

Since there were so many great cars, I've made a short list of my favorites:

Justin's Diary Although Wüste has grown over the past four years, the 2010 event is proof the West Coast Euro gathering has found its legs. Gone are the multiple locations, leaving Palace Station to host the show, with attendees only leaving for the mountain drive. Otherwise you could park on Friday and not move until Sunday.

Despite the heat, Euro fans packed the top three floors of the garage with enough cars to keep me pacified for hours. My favorite had to be Nick Felure's immaculate gloss-black Caddy on red BBS RMs. I'm old skool to a fault and that truck was awesome.

Zack's Diary Being my first Wüste experience, I wasn't sure what to expect. I'd heard stories of awesome cars, great people and some outrageous parties. How could you go wrong?

Despite the heat, everybody had a great time. Holding the entire show in the parking structure was a great idea and definitely kept that sense of community alive.

As for the cars, there was everything from the cleanest Caddy (Nick Felure) to the most innovative Mk4 Jetta engine bay (Mike Savko). My personal favorite was the winner of Best Other Euro: Kelli Viselli's 270whp '02 Mini Cooper S. It had a good combination of tuning parts and an amazing exhaust note.

For me, the show really came together on the last night when a group of us were hanging out on the garage roof, enjoying the cars, people and awesome view of the strip. It's moments like these that make you come back next year. Plus, I'll be 21 by then...

Sam Du
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