Every year, thousands of industry representatives converge on the SEMA Show in Las Vegas. But Europe has something better to offer; the Essen Motor Show is the German equivalent to SEMA and a must-see if you consider yourself a European car enthusiast.
Unlike SEMA, the show is open to the public. It’s held in Essen, which is a two-hour drive North from Frankfurt, but you can get there by train or plane as well.
Once inside the show, you’ll feel like a kid in a candy store. Essen is the second largest automotive show in Germany behind the International Frankfurt event. But what separates it is the aftermarket focus. You won’t find minivans or stock cars, but there’s an abundance of show, race and retro cars as well as the latest high-performance parts.
In December ’10, the show defied gravity as more than 304,000 people walked through the gates. its 507 exhibitors were spread across 18 halls (110,000sqm) making it one of the largest Essen shows in history.
The biggest names in European tuning have impressive booths that easily outdo the displays at SEMA. There were plenty of debuts from tuners such as AC Schnitzer, Caractere, Carlsson and TechArt.
We’ve included some highlights from the show here, but more photos can be found at eurotuner.com And if you’re smart, you’ll start planning for this year’s show on November 26 through December 4.