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MFest Or Bust! - Event

We return to Las Vegas for a weekend of winning with MFest 5

Greg Emmerson
Jun 27, 2011
Eurp 1107 01+mfest or bust event+cover Photo 1/38   |   MFest Or Bust! - Event

When you register for MFest, you receive an orange wristband. This bracelet is your all-access VIP pass for the entire weekend. With no questions asked, you have admission to Las Vegas Motor Speedway for the drag racing, road course and car show, plus the magic ticket to Club Lavo and Tao, the host nightclubs.

As such, MFest is perhaps the ultimate BMW event that’s not for kids or amateurs. It’s intended for the hardcore, party rockin’ enthusiasts. And with registration sold-out months before the weekend, it was destined for glory.

Unfortunately, we’re writing this report days after the event ended, with our eyes still red and voices hoarse, so we don’t yet have the show and track results for you here. But we’ll be sure to post them on as soon as they become available.

Here is what you missed: the starting line for MFest was all across the US. With the majority of drivers coming from California, organized caravans also made their way to the desert from Chicago, Seattle, Texas and even Florida.

By Friday morning, the masses gathered near the Nevada state line for an official meet ’n greet, followed by a unified caravan into Sin City. Last year, the World Record for the longest parade of BMWs was shattered with 195 cars. This year, 245 cars set a new record.

Eurp 1107 02+mfest or bust event+side view Photo 2/38   |   We’ve updated Project M3 with a Vorsteiner carbon trunk and splitter, carbon roof wrap and lowered it on H&R coilovers. Read about it next month

After everybody had arrived safely in Vegas and checked into Palazzo Resort & Casino (the official hotel), it was time to enjoy the sound of M engines at the Speedway. Those who had the balls, participated in MFest’s first quarter-mile night.

With plenty of E46/E90 M3s and E39/E60 M5s on-hand, the star of the evening was the HorsepowerFreaks M3 turbo. The widebody E46 ran a best of 11.06sec at 132mph.

Racing continued into Saturday, where more tuners were spotted on the road course. In addition to HPF, VF-Engineering, GT Haus, ESS Tuning and G-Power put their shop cars to the test. Experienced and novice drivers joined the multiple track groups, which included driving instruction for the noobs.

We were delighted to see the car show portion more organized this year, with BMWs parked neatly in rows instead of the clusters of previous years. Our favorite cars are highlighted here, but check the website for more.

The list of Saturday’s activities included drifting demonstrations as well as track ride-a-longs with a handful of supercharged M3s as well as Berk Technology’s 135i from our eurotuner GP.

We won’t easily forget the well-attended Miss MFest contest, either, or the abundance of raffle prizes. If you missed it, you could have walked away with a free supercharger from VF among the many items. There was even a girls-only raffle, with Louis Vuitton bags up for grabs!

With the main MFest attraction coming to a close, the attendees returned to the hotel for the night’s festivities – a private party on the rooftop of Tao Nightclub in the Venetian. And to everybody’s surprise, the party featured an open bar. For those who didn’t leave early on Sunday, the party continued by the pool until sunset.

So if you like fast BMWs, making new friends, late-night partying and warm weather, don’t be absent next year. MFest has continued to grow, making it one of the premier Euro events in the country.

By Greg Emmerson
1078 Articles



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