Guess is sort of a big deal...They're a billion-dollar, globally recognized clothing brand and JLo is one of their latest spokesmodels. So when we were asked to help curate a car show for their downtown Los Angeles headquarters, it came as a bit of a surprise that they even knew who Super Street was. Come to find out, they were working on a fresh clothing collaboration that would be inspired by performance cars and they were about to put together something really sweet for the community. We were happy to be of assistance!
The project is called Guess Sport, a new '90s-inspired capsule collection collab with local L.A.-based brands like Rokit, Pleasures, Babylon and Cali Thornhill Dewitt. It also entailed a free pop-up experience that turned one of their own employee parking lots into a mega sports festival. Exhibitions included basketball, skating and soccer, plus a car show. That's where we came in...
Guess tasked us with corralling 11 of LA's most elite modified rides to be put on display for attendees to enjoy and appreciate. We decided on a theme: iconic Japanese sports cars, which, in the end, was well received, especially for a young audience that might not have been exposed to cars like the Supra, RX-7, and NSX.
The event was jumpin', and it didn't hurt that a concert featuring YG and Shoreline Mafia rocked the house as well. We're hoping Guess continues to create projects like Guess Sport, and who knows, maybe there's a full-fledged Super Street x Guess car show in the future...
Special thanks to our Super Street display vehicles:
Anthony Valenzuela - Acura NSX - @snisternsx
Leon Casino - Acura NSX - @leon_casino
Tho Nguyen - Toyota Supra - @ttinmysoup
Hubert Barnum - Toyota Supra - @phaze2hubert
Nick Stonawski - Toyota Supra - @nick2jzul8r
Allen Lugue - Toyota Corolla AE86 - @runfreeae86
Jonathan Grunwald - Mazda RX-7 - @trmnl7
Jonathan Oregon - Mazda RX-7 - @enticedmotorsports
Rick Ishitani - Acura NSX - @sonkeiblue
Dong Park - Mazda RX-7 - @SocalTesla114
Eddie Chae - Acura NSX - @brg_nsx