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HKS Premium Day 2017

Showcasing Japan’s elite on Fuji’s world-class racetrack

Aaron Bonk
Feb 16, 2017
Photographer: Courtesy of HKS

You’ve got the boba shop parking lot meets that any schmo with an S13 and a vape pipe can show up at. You’ve got the industry-only trade shows that a crafty email and some Photoshopped credentials will "allegedly" get you into. And then you’ve got HKS Premium Day—the most elite gathering of JDM righteousness put on by just about the most elite tuning company there ever was and that you’ll never be a part of. Held each year at Japan’s Fuji International Speedway just after the other event you’ll probably never attend — Tokyo Auto Salon (TAS) — HKS’ Premium Day was established in 2009 as a way of celebrating 35 years of business for the Japanese tuning firm and bringing together the company’s Japanese dealers, allowing them to showcase their demo cars in time attack fashion. Today, the event does all of that and more by way of all manner of display cars, hands-on HKS product previews, and demonstrations, and the opportunity for privateers to compete amongst themselves on the track. This is, in fact, the end-all destination for some of the region’s most respected and impressive Japanese cars you’ll likely never see.

Here’s a recap of the visual overload that took place.

Toyota 86 entering track Photo 2/82   |   Toyota 86 Entering Track

There was certainly no shortage of Toyota 86s on hand at HKS’s event. From mildly modified to full-blown track cars, they came out in droves.

Yellow toyota mr2 Photo 3/82   |   Yellow Toyota Mr2

This SW20 is a sight for sore eyes as we don’t see nearly enough of these around, especially in this condition.

White doluck gtr Photo 4/82   |   White Doluck Gtr

Iconic chassis, like this GT-R, kept the track busy throughout the event.

Hks legendary lineup Photo 5/82   |   Hks Legendary Lineup
Hks toyota altezza front Photo 6/82   |   Hks Toyota Altezza Front

Much of HKS’ rich racing heritage can be traced back with just a few of their legendary builds on display for fans to see.

Orido drift king Photo 7/82   |   Orido Drift King

Legendary cars accompanied by legendary drivers that addressed fans on the main stage

Silver gforce evo front Photo 8/82   |   Silver Gforce Evo Front

Menacing EVO track car in full attack mode

R35 gtr drifting Photo 9/82   |   R35 Gtr Drifting

A little smoke show for the fans.

Top fuel honda s2000 Photo 10/82   |   Top Fuel Honda S2000

NOB piloting the Top Fuel S2K

Red mazda rx7 Photo 11/82   |   Red Mazda Rx7

Classic, sultry FD stretching its legs on track

Yoshio factory silvia Photo 12/82   |   Yoshio Factory Silvia

This Silvia from Yashio Factory, sporting their trademark pink exterior, made some noise during the event.

By Aaron Bonk
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