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Consumer Electronics Show

Las Vegas Convention Center Las Vegas, NV January 8-11, 2007

Jason Siu
Apr 7, 2009

Starting off the New Year with a bang was the Consumer Electronics Show. Taking over the Las Vegas Convention Center and filling up the hallways with tons of electronics, enthusiasts from all over the world gathered to see what technological advancements are heading our way. We here at Modified Magazine decided to hone in on the North Hall where all the car audio aficionados resided. All the big names like Clarion, Pioneer, Kenwood, Rockford Fosgate, and many more were on hand displaying their newest products and their project cars filled with their goods.

As always, Alpine came out hitting hard with a completely customized car from the chassis up. This time it was a Mercedes R500 fully equipped with 30-inch wheels that was morphed into something that hardly resembled its original chassis. We might say this over and over, but this time we really, really mean it – a picture is worth a thousand words on this beauty! Located in the Memphis booth was the AEM drift 350Z. Featured in our 2007 Formula D guide, this yellow beauty looked fantastic on the CES floor. Despite not being a particularly car-audio-oriented vehicle, the 350Z got a lot of hype as "not so drift" familiar faces saw it for the first time. As the Memphis Car Audio rep said it, "we have real race cars using our equipment!"

As far as new products goes, the continuing advancement in navigational units in terms of portability, flexibility and functionality shone through all the different companies out there. Bluetooth integration as well as versatile upgrades with iPods proved to be a huge craze as well. Many companies also released new lines of speakers and subwoofers catering towards the high-end market. The luxury and exotic line of vehicles has definitely taken off and the aftermarket providers are following hot on its heels. Keep your eyes out in an upcoming issue of Modified Magazine for more extensive coverage on the hot new products coming out of CES!

By Jason Siu
34 Articles

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