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Consumer Electronics Show (CES): Day Two

Las Vegas Convention Center Las Vegas, NV January 8, 2008

Mike Maez
Apr 19, 2009

Day Two of CES 2008 gave us a bit more time to explore the massive halls of the Las Vegas Convention Center. But the best part of the show happened outdoors.

A parking lot outside the convention center was transformed into an F1 wonderland. Thanks to major corporate backing from Intel, the BMW Sauber F1 Team Pit Lane Park gave CES attendees an insider’s look into the world of Formula One.

Visitors had the chance to drive F1 simulators and race against the clock to change the tires on an F1 car. They also got to experience what it’s like to refuel an F1 car, using real pressurized fuel hoses on a cool-looking translucent F1 replica car.

Speaking of F1 cars, there were two on hand. Visitors posed for pictures with one of them. BMW driver Graham Rahal piloted the other on a mock course.

The significance of this event was twofold. First, the USGP is long gone, and who knows when – if ever – it’ll come back the U.S. There are currently ZERO opportunities to see actual F1 cars in the USA. Second, the BMW Sauber F1 team uses Rays wheels that closely resemble several of Rays’ newest models, including the RE30. So there is a clear racing connection at the highest level of motorsport to our own tuner industry!

In addition to the fun at Pit Lane Park, there was still plenty to see at the CES. We delved a bit deeper into the electronics side of things and were floored by Panasonic’s 150-inch plasma display. Not that it matters at all to the aftermarket automotive scene, but impressive, nonetheless. More relevant to aftermarket in-car electronics were the bevy of “carputers.” They take the GPS units mentioned in yesterday’s coverage one step higher and go for the homerun. Is there anything electronic that you can’t put into a car these days?

More coverage from the CES is coming. Check back to read about Day Three here at Modified.com. Stay tuned!

By Mike Maez
50 Articles

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