Site: Orlando, FL
Hot off the tails of the SEMA Show, the Performance Racing Industry Show, better know as PRI, might seem like a smaller version of SEMA, but it’s far from that. PRI is known to be the more serious and performance-oriented — no fluff, so to speak — trade show. It’s more about go than show. You’re not going to find many models at booths or exterior-enhancing products; rather, the focus is on the parts and the people behind them.
Manufacturers are more than happy to talk shop and answer technical questions. This show really gives you more one-on-one time compared to SEMA, where the conversations always feel rushed and quick.
It’s also a great place to see many of the new products that are headed into production, and we scoured the entire convention center floor to scope out the latest hard parts that you’ll soon be able to bolt onto your car.