Super Street Network

 |   |   |  Sema Show 2009 - High Rollers

Sema Show 2009 - High Rollers

We Sifted Through SEMA '09 To Find The Best Euros And New Parts.

Greg Emmerson
Jan 12, 2010
SHARE

The annual SEMA trade show in Las Vegas is a strange affair since it's neither open to the public nor does it promote European automotive culture. However, it's the biggest event of its kind in the US and we're obliged to sift through the ranks of Mustangs and Holley carbs to find whatever Euro goodness we can extract.

Eurp_1002_01_o+sema_show_2009+convention_center Photo 2/38   |   Sema Show 2009 - High Rollers

In recent years, Euro representation was actually on the increase, with many parts manufacturers looking to the lucrative European sector for added income. For 2009, in the face of an economic meltdown, most reverted to type and filled their booths with domestic muscle - the new Camaro seemingly the most popular option.

Tire manufacturers generally choose European performance cars to imply their products have high performance credentials. But in 2009, with 12 major tire manufacturers absent, this reduced our prey considerably.

And when faced with a drought, we've been known to seek solace from a pretty face. However, SEMA '09 again disappointed with a ball-shrinking absence of lovelies. In fact, one booth opted for store mannequins dressed in seductive lingerie rather than having girls complain about their feet hurting in heels all day. It's a shocking state of affairs when magazine editors can't even count on cleavage to get them through a four-day trade show. Thank goodness for Crazy Horse!

Eurp_1002_04_o+sema_show_2009+model Photo 3/38   |   Sema Show 2009 - High Rollers

Relax. We're only kidding. Step away from the keyboard. No need to email your disgusted rant...

The point is, the show had pretty slim pickings. But at least we don't work for an Audi-exclusive publication. We met one web guy who'd spent four days to find five cars on display. Two were stock, two had little more than wheels and only one merited his attention. That's a famine; particularly after it was rumored Audi NA would use the SEMA show to unleash a trio of highly modified B8 S4s to entice tuners to buy the new supercharged V6.

Eurp_1002_09_o+sema_show_2009+koni Photo 4/38   |   Sema Show 2009 - High Rollers

Sadly, they didn't follow through on their plans, so it was left to Ford, GM and Scion to hand out cars to tuners, and the results on display were simply stunning. The Scion display produced the most imaginative work, with a retro pickup conversion winning our vote.

Fortunately, we found a handful of interesting VWs and BMWs to show you. There were also plenty of new products, many of which seemed perfect for the start of the new show season; you be the judge...

Eurp_1002_19_o+sema_show_2009+doll Photo 5/38   |   Sema Show 2009 - High Rollers
SHARE ARTICLE
By Greg Emmerson
1077 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE EVENT COVERAGE

Probably the biggest advantage of living on the West Coast as a tuning enthusiast is the near complete lack of off-season.
Luke MunnellFeb 27, 2015
Following the success of the first 2015 Super Street x Toyo Tires calendar launch event in Orange County, we decided to give our friends up in the Bay some love as well.
Sam DuFeb 23, 2015
In attempts to further develop its Formula D licensing program, Vegas Drift has expanded its series outside the city of sin and started the Southwest Drift Series.
Jofel TolosaFeb 20, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP