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HKS Premium Day

Appreciation day at Fuji Speedway.

Scott Tsuneishi
Jul 11, 2011

HKS recently hosted its fourth annual HKS Premium Day at Japan’s famed Fuji International Speedway. The day’s events included circuit battles, drifting, and talk shows, with vendor booths showcasing their newest products. The majority of the day’s activities took place on Fuji’s main circuit and drift course. HKS pulled out all the stops to make this a memorable event as a way of showing appreciation to all their supporters.

Impp_1107_23_z+hks_premium_day+vendors Photo 2/24   |   HKS Premium Day

First up on the main course was the Hyper Challenge, offering HKS fans and customers a chance to time-attack the famous Fuji Speedway in their personal vehicles. Both amateur and professional shops/drivers were among the mix attempting to log the fastest time of the day.

During the Hyper Challenge event, HKS brought out a fleet of tuned street vehicles for media personnel to drive around the circuit. They ranged from an 850whp “R35 GT800R Plus” GT-R and a 350whp “ZF300SC+h” supercharged CR-Z to their purpose-built drift Lexus “IS340Z,” previously campaigned by HKS hot shoe Nobuteru “NOB” Taniguchi. Demo laps around the course were also provided by a handful of professional drivers, including Manabu “Max” Orido, Eiji “Tarzan” Yamada, and Yasushi Kikuchi (of Garage Revolution), who tore up the tarmac offering a once-in-a-lifetime experience to fans.

During the Hyper Challenge event, HKS brought out a fleet of tuned street vehicles for media personnel to drive around the circuit. They ranged from an 850whp “R35 GT800R Plus” GT-R and a 350whp “ZF300SC+h” supercharged CR-Z to their purpose-built drift Lexus “IS340Z,” previously campaigned by HKS hot shoe Nobuteru “NOB” Taniguchi. Demo laps around the course were also provided by a handful of professional drivers, including Manabu “Max” Orido, Eiji “Tarzan” Yamada, and Yasushi Kikuchi (of Garage Revolution), who tore up the tarmac offering a once-in-a-lifetime experience to fans.

Immediately following the Hyper Challenge it was time for the Option Fuji Speed Max Time Attack event. Tuners from all over Japan brought their street/race-prepped cars to try and clock their best times in front of the Option cameras. Entrants included PanSpeed, Yashio Factory, Auto Select, Pro Staff R Magic HKS, HKS Kansai, Top Fuel, and Esprit, to name a few. Six out of the top seven spots in the 2WD class were filled by Mazda FD3Ss, surprising the fans as they threw down some really fast lap times that day. But the quickest of the day belonged to the Esprit NA1 NSX driven by Tarzan Yamada, lapping the circuit in a mere 1:43.59, just in front of PanSpeed’s FC3S with a lap time of 1:43.98. The ATTKD Autech BNR34 Skyline took top honors in the 4WD class, with a time of 1:42.88.

Impp_1107_01_z+hks_premium_day+nissan_gtr Photo 6/24   |   HKS Premium Day

With the festivities in full swing, the procession moved at a fevered pitch with the next event being the R35 GT-R Battle—a one-make race between HKS pro dealers Esprit, MCR, Garage Yawata, Garage Defend, Screen, Sunline Racing, and HKS, before a midday drift challenge offered fans a chance to polish their drifting skills around the proving grounds, with Nobuteru Taniguchi leading the procession with a series of demonstrations. NOB and a procession of professional drifters, including Manabu Orido, engulfed the fans with blankets of tire smoke before a few lucky fans were whisked away on a ride-along after winning a hand of Janken—or Rock, Paper, Scissors—against HKS staff and drivers. Those clever Japanese and their games!

HKS set up a pavilion showcasing their full lineup of products and historical cars, including cars and products in full display on vendor row. If ever there’s a must-attend event, the HKS Premium Day ranks as one of the top in Japan. With so many things to do and see, it’s a shame it’s only a one-day event.

Sources

HKS USA
Los Angeles, CA 90061
310-491-3300
http://www.hksusa.com
By Scott Tsuneishi
247 Articles

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