They say the U.S. West Coast is a crossroads where the influence of Japanese car culture meets headlong with the wants and desires of American enthusiasts. It’s probably partly why originally so many J OEM brands headquartered in Southern California, and certainly why the aftermarket for that scene put down roots here. One of those companies is RS-R, the venerated suspension tuners out of Osaka; with RS-R USA, they were able to serve an audience that drove cars from Japanese makers but designed for US roads. Over the years, as they became involved in project car builds and motorsport (like being a part of Robert Stangarone’s time attack program, or famously helping American Honda send an S2000 drifting) their reputation for manufacturing high-quality products grew, and today the company is held in the highest regard. Recently, they also moved into a much bigger facility – a more tangible representation of RS-R’s success and growth Stateside – and to mark the occasion, they invited the industry to check out their new Anaheim facility.
And it’s a pretty nice one at that – a headquarters that, we learned, was designed with content generation in mind. Enter RS-R USA’s tech center and you’ll be overwhelmed at how well lighted and open the place is; move into the area next door, which houses a massive clean room, and it gets even brighter and more spacious. The property also features a warehouse, offices and lots of employee areas.
The staff at RS-R USA, including President Kumiko Terai and her husband/company Chairman, Kengo, welcomed everyone to the midweek party, along with RS-R’s drifting ace, Fredric Aasbo, who had his Rockstar Energy Drink Papadakis Racing Toyota Corolla competition car on exhibit out front. They were joined by a long list of local-area tuner industry types, everyone from driver Ken Gushi and fabricator Gary Castillo, to representatives from GReddy, A’PEXi, Formula DRIFT, Nexen Tire, Auto Tuned, and other outfits. RS-R provided tours of their new digs, and dinner, then capped off the night with a raffle – but even if you didn’t get picked in the drawing everyone got a goodie bag with company gear and JDM-y tchotchkes (in addition to an aluminum business card holder that you could have custom laser etched on site).
We couldn’t be happier with RS-R USA’s success, and wish our friends continued prosperity in their new HQ. Get into the gallery to absorb the sights of the company’s recent open house.