For years now the far corner of the Las Vegas Convention Center's Central Hall has consistently hosted Honda's large-scale display booth during the annual SEMA show. And every year the automaker customizes the layout to match pre-determined themes, tie-in new vehicle releases or set a specific tone. For 2019, variety was certainly the main ingredient to Honda's SEMA soup recipe. And to add that, more than just another year at SEMA, Honda is on the heels of its 60th anniversary of being in the U.S.
Enter the booth through the corner nearest the convention center's food vender offering warm pretzels for just under $14 each and you're likely to come across this GT3 Evo NSX.
Priced just slightly higher than a pretzel and a soda, at $525,000 (starting), the carbon-bodied dynamo, armed with its native poweplant connected to a sequential transmission, is race-ready and has the resume to back up that claim with wins in IMSA GTD Team and Driver's champions as well as SRO GT Team and Driver's champions throughout 2019.
Just a pretzel toss away is the highly touted Acura Type S Concept. Though the Type S label served as a symbol of performance for Honda's higher-end brand extension, it's been over a decade since it was relied upon.
This concept marks its return and, more importantly, the brand's pivot toward upping the performance ante. How much of an impact we can expect is still under wraps, but the sleek lines and sharp cuts have our undivided attention.
You would think the most popular word of the week would be that sportscar with Bavarian and Japanese parents that everyone and their cousin have been tacking wide fenders onto but in reality, if you really listen, the word of 2019 is "overlanding," and the folks at Honda are just fine with that.
An uprising of outdoor and off-road adventurers combined with people that just want to portray that lifestyle, has unapologetically worked its way into our market. The white-hot movement has popular wheel and suspension brands scrambling to make versions of their popular items compatible with lift and increased rubber, rather than going the opposite direction. This CR-V combo looked the part, and it was easy to do given the detailed display that Honda put together to really drive the point home.
From the outside, this Civic Si coupe, built by Chris Jeanneret, looks pretty wild with its loud livery and extremely wide wheels that required a custom flare treatment. The thing is, if you get a little closer and look under the hood, you soon realize it's the bay that makes this build something really special.
A K-series swap has been boosted and longitudinally mounted in an effort to convert this 10th gen. to RWD status. Butted right up against the firewall, the car is intended for drift competition. Back in 2014, we featured Chris' turbo K24-powered S2000 in HT.
You can never go wrong with a Realtime Racing vehicle in the Honda booth at SEMA and being that this just happened to be a supercharged NSX, piloted by Mr. Cunningham, well, it made it even better.
Years after inception, it's still an amazing car to see in person.
Generations. One began a revolution of sorts, turning doubters into believers. The other is so advanced that it might take a few more years before people realize just how good it really is.
Honda Tuning Digital brought a car to SEMA?! Yup, it happened, and rather than shoving it down your throats like the Super Street Supra build, we'll just offer up a link to the most recent story that highlights some of the final components we installed right before SEMA.
Back in 2016, this fully customized N600 landed a spot in Super Street and since then, it's changed hands, no longer with its original owner and builder, but it still looks like a million bucks.
Powered by a VFR800 motorcycle engine, this little guy has a bunch of clever custom bits and it had no problem pulling in a crowd during the week.
Speaking of crowds; it was tough to get a shot of this incredible S800 build but we managed to fire of a few shots and gather some info for you which you can see right here.