Before, haute couture (or "high fashion") set the runway standard. But now high performance fashion is about to take the glamour world by storm, if not smoke. Thick, rubbery, get-in-your-hair-and-face smoke sparked by some of our industry's most elite drifters and finest import models rocked the hottest urban apparel at the recent Icons Fashion Show.

Held at the Level 3 nightclub in the world-renowned Hollywood and Highland center, design houses Pacific Rim, Cipher Garage, TOKYODRIVE, Schikane, GRYMRKT, Drift Apparel, Driftwell, and Sinful Things gathered to unveil their new Spring/Summer collection to a throng of journalists (aka dudes with cameras) and fashion aficionados. With the runway glowing, drinks flowing, and models showing, good times were had by all.

Hopefully our own rowdy-to-the-point-of-obnoxious staff will be invited back to the next one.

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