SYLVANIA Automotive Lighting is now the exclusive lighting sponsor of Hot Import Nights – the nation’s largest and most prestigious showcase of aftermarket vehicle accessories and modifications for import/sport compact/exotic car enthusiasts.
Thanks to the partnership, SYLVANIA Automotive Lighting made its first appearance at the May 20th event in Orlando, and will continue to have a major presence at 2012 Hot Import Nights tour stops through the Dec. 15th show in Houston, Texas. By including a drift race component and live entertainment, HIN produces the most unique combination of automotive and lifestyle events in the country, drawing millions of fans to their events and social media sites.
SYLVANIA Automotive Lighting will also be sponsoring the Hottest Lighting Contest – a high-end competition that includes one of the largest prize amounts in the history of HIN. At each HIN event, the car owner who has made the most unique lighting modifications to their ride will receive a check for $2,500. This new competition is open to anyone with a vehicle on display at each HIN tour stop. Not only will there be one winner at every event, each winner will also be entered to win the Grand Prize of $2,500 at the end of the season for the overall Hottest Lighting in 2012.
"The Hottest Lighting Award is one of the most prestigious and coveted awards at Hot Import Nights, and what better partner could we have than SYLVANIA Automotive Lighting as they are the global leader in lighting,” said Katie Steinbach, Director of Corporate Sponsorships for Hot Import Nights. “This award, presented by SYLVANIA SilverStar® zXe headlights, is one of the largest prize amounts in the history of HIN, and will definitely elevate the level of competition across the nation."
No stranger to a tuner’s love for lighting, SYLVANIA introduced its SilverStar® zXe headlights especially for today’s performance enthusiasts. SYLVANIA SilverStar® zXe headlight bulbs are the newest and whitest color temperature product in the SYLVANIA SilverStar® High Performance Series lineup, giving enthusiasts the look and feel of HID. SilverStar zXe headlights feature a nanotechnology infused coating system that enabled SYLVANIA engineers to optimize the color of light output. A mirror tip – which features precious metals – provides a striking jeweled look, even when unlit. Priced at $59.99, they are significantly less than HID drop-in kits.
SilverStar® zXe logos will be featured on banners, posters and printed materials at all HIN tour stops, and car owners and fans will be able to receive product samples and promotional items throughout each event. In addition, SYLVANIA will be searching for car clubs to sponsor with high-performance lighting products.
“We’re excited for the opportunity to partner with Hot Import Nights,” said Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting. “We’re looking forward to mixing with the fans and car owners to see what they think about our lighting products and technology – and find out what else they’re looking for.”