Volvo recently released photos of the new XC60 Concept, a car they intend to produce in 2009 to compete in the growing "premium utility vehicle" market. Designed to be the next stage for a Volvo buyer after the C30, it combines all the sporty nature of the C30 with added practicality. The new XC60 Concept will make its public debut at the Detroit auto show and a production version is scheduled for 2009.
In typical Volvo fashion, safety is the main focus of this vehicle. A new automatic braking feature allows the vehicle to anticipate high-braking level situations and pre charge the brake system before the driver uses them, and even to apply the brakes in situations when the car determines a collision is imminent.
Volvo has targeted this car not at a particular age group, but instead a target lifestyle. They are looking for customers who have grown-up with technology and now expect it in everything they use. Volvo intends to become the leader in the techno-savvy market with new advancements as well as catering to current styles and trends. The XC60 will continue Volvo's recent movement into designing cars that speak to young stylish individuals who want a car that fits into their lifestyle as a complete package.
You can expect the production version of the XC60 to be very similar to concept version they are showing. The XC60 will fit in Volvo's current SUV line-up nicely, rounding out the current XC70 and XC90 line-up.