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2004 Audi A4 - Blurple Haze

Thinking Outside The Box, Matt Demetria Takes His Audi A4 And Applies Hardcore Euro Ingredients.

Jun 1, 2007

In North America, Audi styling has lingered on the conservative side. Finding a smoothly shaven or color-changed quattro isn't a common sight, compared to the VW and BMW scenes, for example. Because of this, we were excited to see Matt Demetria's '04 Audi A4 1.8T quattro.

0706et_01+z_2004_audi_a4+front_view Photo 1/16   |   2004 Audi A4 - Blurple Haze

Residing in Northern California, Matt has plenty of experience with VWs and Audis. "I started working as a sales rep for a VW dealer," he began. "Then I worked at Emotion Garage for 18 months, where people began trusting me with their cars and manufacturers would even call me for advice. After that I moved to another shop that fixed up Porsches and Lamborghinis."

2018 Audi A4
$36,000 Base Model (MSRP) 27/37 MPG Fuel Economy

During his stint in the industry, Matt built a '00 Jetta VR6. "I did everything; a Votex kit, S4 wheels, racing seats and more," he explained. "I still couldn't keep up with all my friends, though, and it had too many maintenance problems." He couldn't keep up because he's a founding member of club NoFuknJoke (NFJ) featured in et 4/07. Most of their cars are modified from head-to-toe in hardcore Euro-themes, so Matt decided to start anew with something distinctive.

He picked up the Audi in 5/04 and started with basic modifications; intake, exhaust, Eibach coilovers and 19" Axis Milanos.

0706et_02+z_2004_audi_a4+jdp_carbinio_engine_cover Photo 2/16   |   2004 Audi A4 - Blurple Haze

It was a decent start but the car didn't stand out. "All the Audi's looked the same," he explained. "Nobody was doing hardcore Euro-style. So I went after that look, not knowing how it would turn out. My influences were the NFJ family, since their VWs were shaved, with clean lines and a Euro-look. In my head it was possible for an Audi to have the same design."

To begin, Matt ditched the Eibachs and had NEX Racing fit a prototype of its coilovers. Once installed, they lowered the car another 2". They also had adjustable damping, so stiffness could be tweaked.

Matt then searched for a Euro wheel, picking a set of 18x8.5" front and 18x10" rear Kerscher KCS wheels. "I got crap for fitting staggered wheels on a quattro, but I've not had any problems," he explained.

Ultimately, the Kerschers were discarded for the Tracer Tech 1 wheels on the car now. The 18" five-spokes measured 9.5" wide front, and 11" rear. He also replaced the existing hardware with gold bolts, before mounting Falken tires.

To his amazement, the Tracers fitted under the stock fenders without any mods. "Before I bought the wheels, I was talking to Tunershop about a German A6 with the same wheels," he explained. "They'd seen the car and said the wheels poked out a little. When I got my wheels, I took the suspension to its highest adjustment but it was still too low. I finally added the stock rubber spring mount, which raised the car 3" and gave me room to play with. I had to adjust the camber and try two tire sizes before finding the perfect setup.

"Everybody on the Audi forums said it would rub. That's what made me think outside the box. I noticed the Audi community is narrow-minded, but I wanted to take a risk."

After the wheels were mounted, Matt's A4 was hit by debris on the freeway. It knocked the front bumper, tore off the left skirt and the kit on the rear. Being forced to repair everything, he decided to get more ambitious.

The Rieger RS4 front bumper was shaved, removing the European plate recess for a cleaner look. Rieger side skirts and roof spoiler were also added. Matt previously had a Rieger rear bumper as well, but after the accident he switched to a Kerscher part with a carbon splitter.

He further updated the front with a DTM Karbon bser hood, plus Top Secret flush hood pins. The Audi grille was replaced with a four-bar badgeless piece before European smoked bi-xenon headlamps were installed.

Updating the rear is a European trunk with a molded Ultra Sport lip spoiler. To finish the custom work, the door moldings were shaved.

Since the entire car was renovated, Matt had Angel Autobody & Paint respray it the original Ocean blue with a purple pearl added for an effect Matt named 'Blurple'.

Looking incredibly Euro, Matt continued with power upgrades. He knew the 1.8T was very potent but was unpleasantly surprised to discover few options were available at the time. "I did beta testing on Revo's software," he said. "I basically tried it for everybody else because they didn't have anything for the B6 A4 then. I started with a high-boost file that gave me 1.8bar (26psi). They then upgraded to their final file, which gave a more reliable 1.5bar, leveling out at 1.2bar."

With the latest programming uploaded, Matt continued to improve the performance with a Supreme Power Parts/Racetec FMIC. A Carbonio intake and Neuspeed power pulley were also added. For the exhaust, he went for a custom 3" turbo-back, which splits into quad titanium tips. A Eurocode race pipe further improves exhaust flow.

0706et_15+z_2004_audi_a4+front_view_parked Photo 11/16   |   2004 Audi A4 - Blurple Haze

Once the stock brake rotors wore out, Matt upgraded to an ECS Tuning big brake kit in the front, utilizing cross-drilled and slotted rotors. The rears were enhanced with slotted rotors.

Realizing his project was almost complete, Matt shifted focus towards the interior, primarily the sound system. "My plan was to have the amps on the rear deck, because I wanted trunk space," he told us. "The audio shop said the parts would hang down too low so they concocted a plan that came out amazing. Even small details like purple lights in the sub enclosure and blue lights in the amp enclosure look great."

Controlling the JL Audio equipment is a Kenwood double-DIN touchscreen head unit that's enclosed in a fabricated frame to retain its OEM appearance. In addition, MB Quart Q Series components in the cabin accentuate the treble.

0706et_08+z_2004_audi_a4+customer_turbo_back_exhaust Photo 12/16   |   2004 Audi A4 - Blurple Haze

Finishing the interior is an assortment of motorsport-themed parts. Lightweight Status Laguna carbon seats hold Matt in place, while a Sparco steering wheel and shift knob were added for a sportier feel.

Boost and fuel pressure are monitored on 60mm MD gauges mounted on the A-pillar, while a Blitz turbo-timer is installed adjacent to the ignition switch.

To match the carbon of the seats, sections of the factory trim were swapped out for carbon. Finally, a Valentine V1 radar detector was mounted in the ashtray.

Matt's A4 is complete but he admits it lacks engine performance. A sport clutch and flywheel are planned, as well as a big turbo. "It's my only car so I want something reliable." He told us. "Where's the fun if you have a tuned car but you can't reliably drive it?"

Tech spec2004 Audi A4 1.8T quattro Ultra Sport

0706et_11+z_2004_audi_a4+matt_demetria Photo 16/16   |   2004 Audi A4 - Blurple Haze

Owner: Matt Demetria

Location: Union City, CA

Occupation: Inside Sales Rep

Engine: 1.8 liter, 20v turbo with Revo v5.7 beta programming, Denso IK22 plugs, Neuspeed power pulley, torque damper and polished dipstick, Supreme Power Parts/Racetec FMIC, HKS SSQ blowoff valve, Eurocode Tuning race pipe, custom 3" turbo-back exhaust with 2.5" split and titanium burnt-tip mufflers, Carbonio cold-air intake, JDP Engineering carbon engine cover

Drivetrain: six-speed manual with Neuspeed short shifter

Suspension: NEX Racing coilovers

Brakes: ECS Tuning front big brake upgrade with cross-drilled and slotted rotors, slotted rear rotors, Hawk pads

Wheels & Tires: 18x9.5" front, 18x11" rear Tracer Tech 1 chrome wheels with gold bolts, 225/35-18 front and 255/35-18 rear Falken 451 tires

Exterior: Rieger RS4 front bumper with shaved plate recess, side skirts and roof spoiler, Kerscher rear valance with carbon splitter, shaved side moldings, molded USP door flares, OE European trunk with molded Ultra Sport lip spoiler, DTM Karbon bser hood, Top Secret hood pins, four-bar badgeless grille, OE European split view door mirrors, S4 mirror housings and smoked bi-xenon headlights with Osram 5400K bulbs and Supreme Power Parts yellow high beam bulbs, ECS Tuning smoked/clear side indicators, red/clear LED tail lights, foglight delete, debadged, Ocean blue paint with purple pearl, roof painted black

Interior: Status Laguna seats with carbon shells and leather upholstery, AWE Tuning pedals, Sparco Flash 5 steering wheel and Ergon shift knob, Momo hub adapter, NRG carbon quick-release adapter, carbon interior trim, Blitz FATT DCIV turbo-timer, 60mm MD boost and fuel pressure gauges, V1 radar detector with custom display

Audio/Visual: Kenwood DDX-7015 double-DIN head unit in custom frame, two 10" JL Audio W3v3 subs, 300x4 and 500x1 amplifiers and wires, MB Quart Q Series component speakers, Stinger SP680 battery

Thanks: My parents, brother Mike, NFJ family, Lisa, Carlo, Drew, John, Nick, Claude, Lawrence, Casey, Ninja, Ivan, Yih and Glow, Winston, Boogie, Arlo, Charlene, Sean, Jayson, Mario, Marlon, friends at WCM, Scott, Mackie, Jin, Cole, Ryan, Edgar, Kagato, Christeeeezy, Colin, Ramon, Jim, Matseee, Jeanna, Brian the VP, Ceejay, Nin, Jen, Jarren, cousin Stephen, Derek, Andy, Jimmy, Anthony and SF KREW, luxozine.com, Bernie at dub-nation.com, Steve at Tunershop, Will and Ken at eMotion Garage, Gabe Jr at Angel Autobody & Paint, Darwin at Carlab Motorsport, Junior at JCS, Meguiar's, Wendell Willkom, Elisha Rae, Herrera Walo, Tiff Tanjoco

Sam Du
By
813 Articles

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