Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |  Falken Tire SEMA Booth - The Mega Booth
Subscribe to the Free
Newsletter

Falken Tire SEMA Booth - The Mega Booth

Falken Tire's SEMA display never fails to impress

Rodrez
Nov 11, 2013

If you've never attended the yearly SEMA show, there are a number of different booth types sitting shoulder to shoulder along the red carpet of the Las Vegas Convention Center. The most prominent consist of the following: The small upstart, which typically means poor placement, a bare bones booth with little more than a table and chair or two, as well as small display case or pedestal to showoff the product. There's also the mid-level booth that typically has a number of products displayed, perhaps a small meeting room, and maybe even a model to help promote the product. Then there's what I call the mega booth - the mother of all booths. And that's exactly where Falken Tire, my favorite booth of this year's SEMA show, stands proudly.

Falken is well known for bringing a large amount of product and cool cars to display in their booth every year, and 2013 was no different. On the front side of the booth was a Jeep and rugged terrain display focused on the companies off-road tire line up, with a Porsche racecar across from it. In between sat a pair of driving seats, steering wheels, and flat screens so that attendees could take a break and enjoy a little Xbox Forza session. Right in the middle of the booth was a long wall fitted with wheels in various types and sizes used to display the majority of Falken's current tire line up, including our favorites, the Azenis RT615K and the FK453.

Falken tire SEMA booth ziex line 07 Photo 2/6   |   Ziex Line

The backside of the booth is what initially caught my eye. In honor of launching what Falken is calling their "Mega Line," they created a pyramid out of their all new Ziex model offering, placed it on a huge rotating stage complete with a 70s gameshow-esque illuminated arrow to draw everyone's attention. Top that off with a stadium-sized monitor and you have one incredible SEMA booth.

The clever concept revolved heavily around Falken's SEMA release of the new Ziex ZE950 all season tire. This new entry level tire uses Falken's Dynamic Range Technology, or DRT, which uses a unique tread design to provide maximum performance in all types of weather and the results are impressive with an 18% improvement in tread life and a traction increase of 10% when compared to the previous ZE912 model. Add to that ultra-competitive pricing for the new ZE950 and there's little doubt that this will be a huge hit for Falken in 2014.

Falken tire SEMA booth ziex line 07 Photo 6/6   |   Falken Tire SEMA Booth Ziex Line 07

Sources

Falken Tire
Fontana, CA 92335
800-723-2553
http://www.falkentire.com
By Rodrez
679 Articles

BROWSE CARS BY MARKET

MORE FEATURES

While many don't see Lexus as a leader in performance sports cars, it has been at the forefront of luxury SUVs, from the RX in the '90s, to now, decades later, with the new subcompact crossover SUV, the UX.
Sam DuJan 23, 2019
The Aston Martin Valkyrie AMR Track Performance Pack gets improved aero, better brakes, and a stiffer suspension to go beyond ultimate
ManufacturerJan 23, 2019
Buyer at Barrett-Jackson Scottsdale auction nabs Supra VIN 20201 - signed by Toyota CEO Akio Toyoda - for $2.1 million, the entire bid benefiting the American Heart Association and the Bob Woodruff Foundation
Rory JurneckaJan 21, 2019
The Cayman GT4 will hit the popular R-GT series in 2020, going head to head with rally-fied Fiat 124 Abarths and Aston Martin Vantages
Conner GoldenJan 20, 2019
You've just purchased the new NSX but you have too much money left over and you need to spend it on something (we've all been there, right...). That's where AIMGAIN comes in.
RodrezJan 18, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP