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NISMO Omori Factory - Idustry Insider

Yokohama, Japan

Brian Connell
Nov 13, 2013
Photographer: Christopher Jue Writer: Christopher Jue

When it comes to one of the most recognized brands in motorsports and superior performance, NISMO has got you covered from the ground up. Opened just this past winter, we give you an inside look into their massive new state-of-the-art facility situated in an industrial part of Yokohama, Japan, just outside of Tokyo.

NISMO omori factory garage 02 Photo 2/10   |   NISMO Omori Factory - Idustry Insider

As quoted in a recent press release, Nissan CEO Carlos Ghosn said, "NISMO will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people." From the moment we walked in the door, it was clear that the NISMO engineers were taking Ghosn's comments to heart. Numerous models, such as new GT-Rs and late-model Skylines, were being modified and tested with new parts.

The new facility is top of the line with no expenses spared (check out the bathroom), and it's spotless inside and out. Once inside their garage, it was obvious that NISMO isn't going to mess around with their research and development. Several engine dynometers are available for motor-specific designs, as the certified Nissan engineers work day in and day out on the bench, testing a beefy twin-turbo motor that will likely be destined for a Skyline sitting on the rack. Walking around the garage is almost like something out of a sci-fi film. Absent is the typical cinder block-bland interior; instead, it is decked out in a red-and-white scheme with sound damping materials on the walls to minimize the noise filtering out of the garage.

Moving around this expansive new building in Japan's second largest city, you can't forget the NISMO showroom, which is separated from the garage by floor-to-ceiling windows. Around this large room is an example of a NISMO racing-spec GT-R, as well as cars typically found at local Nissan dealers in Japan, such as the new white-on-black NISMO Juke and Fairlady Z models coming off the line and available in Japan and Europe, and--later this year--the United States. The location, with the windows facing the garage, is clearly deliberate as tuning is the key behind NISMO and without their tuning lab, the showroom would be pointless. Helmets and racing suits worn by legendary Nissan drivers of the past are also located in the showroom. As you make your way out of the building, there's also a gift shop for the most die-hard Nissan fan to pick up official NISMO gear from their tuning shop.

From the NISMO cars found in Gran Turismo video games to the growing reputation of NISMO in the tuning world, this facility is part of their commitment toward excellence for the NISMO brand. With top-notch engineers and facilities like this, it's easy to see that they're taking NISMO to the next level. Just look at the bathroom.

NISMO omori factory nissan stagea 03 Photo 6/10   |   NISMO Omori Factory - Idustry Insider
NISMO omori factory RB26 engine 07 Photo 10/10   |   NISMO Omori Factory - Idustry Insider
By Brian Connell
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