Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |  NISMO Omori Factory - Idustry Insider
Subscribe to the Free
Newsletter

NISMO Omori Factory - Idustry Insider

Yokohama, Japan

Brian Connell
Nov 13, 2013
Photographer: Christopher Jue Writer: Christopher Jue

When it comes to one of the most recognized brands in motorsports and superior performance, NISMO has got you covered from the ground up. Opened just this past winter, we give you an inside look into their massive new state-of-the-art facility situated in an industrial part of Yokohama, Japan, just outside of Tokyo.

NISMO omori factory garage 02 Photo 2/10   |   NISMO Omori Factory - Idustry Insider

As quoted in a recent press release, Nissan CEO Carlos Ghosn said, "NISMO will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people." From the moment we walked in the door, it was clear that the NISMO engineers were taking Ghosn's comments to heart. Numerous models, such as new GT-Rs and late-model Skylines, were being modified and tested with new parts.

The new facility is top of the line with no expenses spared (check out the bathroom), and it's spotless inside and out. Once inside their garage, it was obvious that NISMO isn't going to mess around with their research and development. Several engine dynometers are available for motor-specific designs, as the certified Nissan engineers work day in and day out on the bench, testing a beefy twin-turbo motor that will likely be destined for a Skyline sitting on the rack. Walking around the garage is almost like something out of a sci-fi film. Absent is the typical cinder block-bland interior; instead, it is decked out in a red-and-white scheme with sound damping materials on the walls to minimize the noise filtering out of the garage.

Moving around this expansive new building in Japan's second largest city, you can't forget the NISMO showroom, which is separated from the garage by floor-to-ceiling windows. Around this large room is an example of a NISMO racing-spec GT-R, as well as cars typically found at local Nissan dealers in Japan, such as the new white-on-black NISMO Juke and Fairlady Z models coming off the line and available in Japan and Europe, and--later this year--the United States. The location, with the windows facing the garage, is clearly deliberate as tuning is the key behind NISMO and without their tuning lab, the showroom would be pointless. Helmets and racing suits worn by legendary Nissan drivers of the past are also located in the showroom. As you make your way out of the building, there's also a gift shop for the most die-hard Nissan fan to pick up official NISMO gear from their tuning shop.

From the NISMO cars found in Gran Turismo video games to the growing reputation of NISMO in the tuning world, this facility is part of their commitment toward excellence for the NISMO brand. With top-notch engineers and facilities like this, it's easy to see that they're taking NISMO to the next level. Just look at the bathroom.

NISMO omori factory nissan stagea 03 Photo 6/10   |   NISMO Omori Factory - Idustry Insider
NISMO omori factory RB26 engine 07 Photo 10/10   |   NISMO Omori Factory - Idustry Insider
By Brian Connell
5 Articles

BROWSE CARS BY MARKET

MORE FEATURES

While many don't see Lexus as a leader in performance sports cars, it has been at the forefront of luxury SUVs, from the RX in the '90s, to now, decades later, with the new subcompact crossover SUV, the UX.
Sam DuJan 23, 2019
The Aston Martin Valkyrie AMR Track Performance Pack gets improved aero, better brakes, and a stiffer suspension to go beyond ultimate
ManufacturerJan 23, 2019
Buyer at Barrett-Jackson Scottsdale auction nabs Supra VIN 20201 - signed by Toyota CEO Akio Toyoda - for $2.1 million, the entire bid benefiting the American Heart Association and the Bob Woodruff Foundation
Rory JurneckaJan 21, 2019
The Cayman GT4 will hit the popular R-GT series in 2020, going head to head with rally-fied Fiat 124 Abarths and Aston Martin Vantages
Conner GoldenJan 20, 2019
You've just purchased the new NSX but you have too much money left over and you need to spend it on something (we've all been there, right...). That's where AIMGAIN comes in.
RodrezJan 18, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP