Super Street Network

 |   |  Hole Shot February 2014 - A Milli
Subscribe to the Free
Newsletter

Hole Shot February 2014 - A Milli

Jonathan Wong
Jan 18, 2014

It was a quiet celebration, really. Along with a few unassuming neighbors who were pretty unaware, all diligently working, eyes fixated within the confines of their own cubicle spaces as the melee went down—and there was our crew. We had an old bottle of bubbly on deck; and we stood by feverishly on laptops and iPhones alike. We hate to say "unless it's on an iPhone, it's not legit!" but Samsung devices prematurely called the game while web-based sites like Statigram and Instagram on iPhone still registered under the 1 million mark. Slowly it climbed.

This may not seem like a big deal to you at all, but for me it's something Super Street can stand tall and be proud of—to claim "one million followers." I have a deeper connection to it because I started it. It was mostly because I wanted to find a new way to document our trips, and right before Tokyo Auto Salon 2012 I started planting the seeds to our social media outlets. IG was still in its infancy then; my own personal account didn't have much activity and nobody really knew what it was either. We began feeding our followers with all the things they'd come to expect from the SS staff but it needed something more—that, and we also had competition with our sister mags to contend with, a sort of friendly race to see who could get more followers. This is the part where I say I'm not sure what happened, but it's a combination of timing and luck that just happened to kick in and steamroll us upward—in a very big way, too. The growth was totally unexpected and people in high places started noticing as well. So much for aiming strictly for 100K…

The main reason why I'm so hyped up about hitting a million is because this is a first for any print publication, let alone anything in the automotive sector. All organically-grown, grass-fed, hormone-free, hella-paleo, cronut-like, or whatever other adjective you'd like to throw in there, that's how we did it. When you look up names like Motor Trend, Playboy, GQ or even Time and realize you've got more followers than all of them combined, it feels completely surreal because they're all brands I highly respect and admire, and yet here we are, this little "tuner" magazine doing big kid stuff. For all those who support us, I thank you for this small victory for the print world. And if you haven't already, be sure to look up @superstreet.

Jonathan Wong
jdmwong@superstreetonline.com

Stay Connected

Join the Super Street family on all our social media platforms:
facebook.com/SuperStreetMag
Instagram: superstreet
superstreet.tumblr.com
twitter.com/SuperStreetMag
youtube.com/superstreet

By Jonathan Wong
477 Articles

BROWSE CARS BY MARKET

MORE FEATURES

That means it will cost about the same as other hybrid performance coupes such as the $157,800 Acura NSX and the $148,495 BMW i8.
Collin WoodardApr 25, 2018
Global Rallycross Championship cancels its 2018 season
Bob HernandezApr 24, 2018
In case the Rolls-Royce Black Badge doesn’t make quite enough of a statement for your tastes. Goodwood goes even darker for you.
Kirill OugarovApr 24, 2018
One might expect the Dinan S1 M550i xDrive to be the F90 M5's alter ego but this is a vehicle with a substantially different personality than your typical M car.
Bradley IgerApr 23, 2018
The platform will underpin a new electrified vehicle that will be one of five new cars Infiniti will build in China in the next five years.
Kelly PleskotApr 23, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP