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June 2014 Hole Shot - The Gaijin Experiment

May 1, 2014

Our Japan issue is our favorite mag to put together. The entire staff spends three full days at Tokyo Auto Salon followed by a week of visiting tuners, shooting cars and partying with our friends in Tokyo and Osaka. But this year, we decided to go a different route and try what I like to call the, "gaijin experiment." Instead of sending a staff of seasoned editors who know the lay of the land, we rolled the dice with our young shooter, Matt along with online editor, Sean Russell to assist him. While Sean has visited Japan once in his days as the editor of Super Streetbike magazine, Matt has never been to Tokyo Auto Salon before, let alone traveled to Japan. Also, Matt would be in charge of covering the entire show, coordinating the photoshoots and putting the entire issue together. Was it a risk? Yes, but I knew he wouldn't let us down, especially since I've been hearing nothing but Matt talk about Japan every other day for the last six months. Sure enough, Matt returned with some amazing coverage of Japan's biggest tuning show and eight feature cars. Also a bonus, he came back without any arrests or bringing any funky diseases into the office. Arigato, Matthew.

Bucket List

If you're picking up this issue and still haven't made it to Tokyo Auto Salon yet, what are you doing with your life?! A quick note bout TAS: it's open to the public so anyone can go. And if you consider yourself a Japanese car guy, you have to check it out at least once. As Matt has proven, there's a lot to discover and experience, even when you've never been to Japan before. When you're there, you're just in the moment and appreciating everything that's awesome about our passion for tuning cars. I made the journey in 2012 and 2013 and they were two of the best things I've ever done in my years as a car enthusiast and journalist.

Big in Japan!

June 2014 hole shot rocket bunny FRS 02 Photo 2/3   |   June 2014 Hole Shot - The Gaijin Experiment

840 vehicles on display at TAS-half of them had Rocket Bunny kits. Jk!

June 2014 hole shot models 03 Photo 3/3   |   June 2014 Hole Shot Models 03

This year was the largest TAS in history, occupying 12 halls, featuring 428 exhibitors and attracting 296,714 visitors—that equates to six million model creeper photos…

Sam Du
Editor-in-Chief/Brand Manager

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