"To build these cars is something that I really do for myself, but at the same time, it's a great tool for the business," began Greg Lilly, owner of Underground Graphics and this sexy Subaru BRZ. "People relate the car with the shop, and it's been working real well. I think it's a blessing. I get to do what I love and make a living doing it." Greg's statement is simple yet all-encompassing, showing not just the type of builder and businessman he is, but the type of person he is. His company specializes in whatever your graphics needs may be, from banners and signs to liveries and wraps. After chatting with him, it took only a few moments to realize how much of an easygoing, well-spoken individual he is. So we'll let him introduce the story of this awesome BRZ project car: "I was at SEMA 2012 walking around and, of course, I saw FR-S and BRZs everywhere," he told us. From the car's popularity, it didn't take much for the BRZ to etch itself in Greg's head. "There's something about the car, the brand, the people in the community, and that flat-four boxer engine. Easy decision."
And so the project began right after SEMA, even before he had the keys to his own BRZ. "I did something with this build that I had never done before...I built it before I bought it. I knew I wanted Subaru's World Rally Blue, so that's what I ordered, but I hadn't even taken delivery of the car and I was already purchasing parts, for example the aero. In a sea of manufacturers making products for the FR-S/BRZ platform, deciding on a kit was actually one of the easier tasks. I wanted this car to be perfect, different, and subtle," he explained. What kit comes to mind that is both popular and definitely not subtle? That's right. And it wasn't for Greg at all. "If I had a dollar for everyone who said I should have gotten the Rocket Bunny kit...you get the idea," he laughed. But being able to think outside of the box is what separates people and helps to easily delineate the tiers of car builders. Greg has used APR Performance aero products before, so he called upon the company again for its carbon units for the exterior. Design-wise, black wheels would complement the rich blue hue of the chassis, so he ordered a set of SSR SP1s in matte black with anodized lips. Sitting behind the spokes are a custom pair of blue Futura Design brake calipers and top hats tying together the exterior of the vehicle. The results speak for themselves—the car has quite a presence and the black undertones almost make the car seem to glow. You are drawn to the vehicle and as you get close, you are presented with the opportunity to see the clean and detailed interior.
Greg decided early that he wanted to utilize a set of fresh Bride Stradia II Reims seats. As thrilled as he was when they arrived, there was one problem he just couldn't get over...they had blue stitching. That would have been fine and dandy given the exterior of the car, but with the factory interior of the BRZ having red stitching, it just didn't match. So Greg hit up JPM Coachworks and made a special order of its Alcantara interior offerings. "I'll take one of everything, but with blue stitching," he remembered telling them. He even went so far as to order a brand-new handbrake assembly to send along for upholstery—providing the ultimate complement to the color-matched harness bar and blue Crow harnesses.
For the high-caliber stance, Greg utilized an airbag setup from Air Lift Suspension using custom dual tanks controlled by AccuAir management. A color-matched Hotchkis strut bar sits in the engine bay while duties underneath the chassis are taken care of by Perrin's sway bars, control arm brace, and bushings. Additionally, SPL Parts rear adjustable camber and toe arms aid in dialing in the suspensions settings.
Giving the Subaru power to move from one show to the next is a Vortech supercharger kit. Throw in a Nameless header, Non Stop Tuning pulleys, and Perrin bolt-ons and the BRZ threw down 265whp on the dyno, making this coupe more than capable of smoking the rear tires.
Some people get wound up and defensive the second the term "Hardparker" gets thrown in to the mix, but not Greg. He just smiles and takes it all in stride, hence his custom license plate. He readily admits that the name is fitting given that the car really doesn't get driven, but it doesn't bother him. Besides, after falling in love with the BRZ, he finished the car and was selected to showcase it at SEMA the following year. He's put together a BRZ that's complete head to toe and sexy at the same time, and he's done it despite the criticism of not going Rocket Bunny but by just going with his gut.
2013 Subaru BRZ
Owner Greg Lilly
Location Houston, TX
Occupation Owner, Underground Graphics
Power 265whp, 206 lb-ft of torque
Engine Vortech supercharger kit with 9lb pulley; Nameless v.6 medium tube header; Non Stop Tuning lightweight pulleys; Perrin over pipe, front pipe, cat-back exhaust, oil cooler and tranny mount support brace; Crawford air oil separator; APR radiator shroud; Braille 9lb battery with custom mount; NRG fender washers
Engine Management ECUtek software
Drivetrain Kartboy short throw shifter and shifter bushing
Footwork & Chassis Air Lift Performance air bag suspension; AccuAir management with i-Level; dual 5lb VIAIR tanks with hardlines; Hotchkis strut bar; Perrin 22mm front, 16mm rear sway bars, rear end-links, rear urethane bushings, front control arm brace and PSRS zero offset; SPL Parts rear adjustable camber arms and adjustable toe arms
Brakes 356mm front, 330mm rear Futura Design rotors with six-piston front, four-piston rear calipers, steel braided brake lines; Perrin master cylinder support brace
Wheels & Tires 19x9" +37 front, 19x10" +37 rear SSR SP1 wheels in matte black with anodized lips; 215/35 R19 front, 225/35 R19 rear Hankook EVO Ventus tires; H&R 15mm spacers with extended studs; Gorilla lug nuts
Exterior APR carbon-fiber front lip, side skirts, rear bumper skirts and rear diffuser; Perrin shorty antenna; Version Select rear spoiler; Lightwerks painted headlight housings and STiR lens swap; T1R blue wide mirrors; smoked tail lights, corner lights and daytime running lights; JDM side markers
Interior Bride Stradia II Reims seats and seat rails; Crow harnesses; JPM Coachworks alcantara upholstery on steering wheel, shifter boot, e-brake boot and handle, center armrest, speaker pods, knee pads, dash panel, gauge hood, lower door armrest, upper door panel, rear seats and rear seat armrest; ARC titanium shift knob; Agency Power harness bar; ProSport 60mm Premium EVO boost gauge; ATI 60mm vPod gauge mount; Sylvania ZEVO LED kit
Thanks You Gillman Subaru Southwest, Dorbitz Designs, AccuAir, Airlift, Futura Design, JPM Coachworks, Tanabe USA/SSR Wheels, APR Performance, Sony, Excel Autobody, Mach V Motorsports, SPL Parts, Nameless, AWD Tuning, StanceNation, Mayday Garage, Proper Garage, my team of 10+ years, Team 16NiSS, and my understanding and forgiving wife
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