Leading automobile and motorcycle manufacturers continue to increase their role in the automotive aftermarket here in the US. It's why many choose the SEMA Show to highlight new products, ranging from cars to performance parts, to many accessories to personalize your car with BMW precision.
Sitting proudly in the Mini booth is the JCW Team no. 37 Cooper S that competed in the 2015 Continental Tire SportsCar Challenge. Zack Meyer and Stephen Simpson campaigned the racer in the Street Tuner class.
The four-door Mini Cooper S was also on hand to keep the performance theme going.
If you want to dress yourself or your Mini in genuine Mini stuff, well, they had plenty of parts and clothing on hand that you can get at your local dealer.
If you want to know absolutely that your next set of wheels fit your stock body BMW, then you need to purchase your wheels from BMW. Want the right tires, too? The dealer will help with that by using tires they know fit.
There are many people wondering about the i3 and its longevity after damage from a crash. BMW has one on display showing not only how parts fit for body shops new to the i3 ...
... BMW also demonstrated how to repair their carbon fiber chassis. They also explained how, instead of a simple patch repair to the carbon part, they send out a full section to replace the damaged piece.
To many BMW owners, showing off the pride of BMW ownership is more than just showing off your car. Genuine BMW accessories were displayed and range from backpacks, shirts, hats, and many other items you can wear everyday.
M Performance was also proudly on display ranging from accessorized 6-Series to the X6 to the 4-Series. If you want M styling and handling for your ultimate driving machine without the need to buy the next M-car, M Performance has you covered, and you can get it installed at the dealership.
Finally, an interesting display that BMW had on hand was this virtual ride on the S 1000 RR. If you're unfamiliar with the S 1000 RR, it's a 999cc sports bike that produces 199 horsepower with a weight of only 449-pounds - that's with fuel. It's a fast but technologically packed bike, and this simulator gives you a chance to experience it without needing to ride it on the street.