Super Street Network

 |   |  Volvo FH16 - Worlds Strongest Truck Launched With A Computer Game
Subscribe to the Free
Newsletter

Volvo FH16 - Worlds Strongest Truck Launched With A Computer Game

Jan 21, 2009
Epcp_0901_01_z+volvo_fh16+front_view Photo 1/2   |   Volvo FH16 - Worlds Strongest Truck Launched With A Computer Game

How do you create buzz on a new truck model? As Volvo Trucks launches the 700hp FH16 - the world's strongest truck - the company's marketing strategists are reaching out to new target groups through new communication channels.

"We've succeeded in reaching visitors who would not normally visit our website and got them to spread the news themselves," says Niclas Hermansson, communication strategist for digital media at Volvo Trucks. "We created an entirely separate site called www.strongesttruck.comwhere you can compete with other visitors and download films, pictures and music. We want to offer a fun, interactive holistic experience of the world's most powerful truck."

Epcp_0901_02_z+volvo_fh16+game Photo 2/2   |   Volvo FH16 - Worlds Strongest Truck Launched With A Computer Game

10,000 visitors a day
The site, which is available in six languages, already has about 10,000 unique visitors every day - and that's without Volvo having invested a single 'bean' in buying advertising. Blogs and chat rooms have also written a lot about the new truck and the specially designed game that can be found on the website. The game requires speed, safety and precision and every two weeks a new winner is announced when he or she will receive a prize of an exclusive leather jacket from Volvo's own FH16 merchandise collection.

Visitors make their own versions
"Many visitors also download films, pictures and music from the site. By giving visitors the opportunity to be creative and to design their own versions of the material we provide, we promote involvement, participation and promote further distribution of the material. Some enthusiasts have even made their own film about the competition and placed it on YouTube !" adds Niclas Hermansson.

Important to reach a wide audience
So why is Volvo Trucks focusing on reaching out to more than just truck customers and drivers? "As society changes, so too must we adapt our communication to suit. By embracing new ways of communicating, we can create interest in both our products and our brand, not just among the already converted, but also among the next generation's drivers, mechanics, customers, employees and others," explains Niclas.

BROWSE CARS BY MARKET

MORE FEATURES

After a two-decade hiatus, the 8 Series will return to BMW's lineup in 2018. While we wait, BMW is previewing its future large coupe with a new concept.
Kelly PleskotMay 25, 2017
Volkswagen apprentices built an AWD hybrid GTI for this year's Worthersee meeting in Austria
Michael CantuMay 25, 2017
Chinese conglomerate Geely will purchase 51 percent of Lotus in a deal that promises to accelerate the growth of the U.K. sports-car maker.
Kelly PleskotMay 25, 2017
Two very similar looks with two very different and distinct engine configurations
Jonathan WongMay 24, 2017
For those who simply can't stand blending in, the new Europe-only Continental 24 laughs in the face of good taste and the exercise of restraint.
Conner GoldenMay 23, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP