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Studie AG Japan - The Coolest Tuning Shop Ever

We've Seen Some Cool Tuning Shops, But This Has To Be The Best!

Greg Emmerson
Dec 1, 2009

Over the past few years we've worked closely with Studie AG, a BMW tuning specialist in Japan. We've featured a number of its wildest creations, including the E36 M3 GTR elsewhere in this issue. Without a doubt, Studie is one of the most stylish and adventurous tuners in the world. Its project cars have a creative flair few others can match. However, it's not just the cars that benefit from the inspiration of Yasuaki "Bob" Suzuki, a BMW aficionado and Bob Marley fan.

Eurp_0912_02_o+studie_ag_tuning_shop+entrance Photo 2/9   |   Studie AG Japan - The Coolest Tuning Shop Ever

He has tuning centers in several large Japanese cities, including Kobe, Sendai and the Studie AG headquarters in Yokohama City. We were lucky enough to visit this Yokohama store on several occasions, where its clean style and imaginative décor blew us away.

More recently, Studie opened a new showroom and workshop facility in Tokyo. It represents the pinnacle of tuner shops and is the flagship of this tuner's empire.

Like the existing stores, the new facility reflects the company's enthusiasm for all things BMW as well as its humor, represented by items like the giant frog in the window.

We particularly liked the BMW toy car collection beautifully displayed in the entrance, while the abundant use of flowers might trouble some hayfever suffers but certainly makes a change from most grimy tuner showrooms.

To mark the new store's opening, we got these photos before it was invaded by customers, cars and salesmen. We previously posted them on the blogs pages at but wanted to print them here as well. Furthermore, we'd like your feedback. Is this, as we suspect, the coolest tuning shop in the world?

Eurp_0912_01_o+studie_ag_tuning_shop+frog Photo 9/9   |   We can't really explain the frog...

If you know of another showroom that trumps Studie Tokyo, please email us at with your alternatives. If they can truly compete with this Japanese superstore we'll send a tee-shirt to whoever submits the best suggestion.

Although its website is in Japanese, you can visit to see photos from the other Studie shops and witness the playful, colorful concept that represents one of the finest BMW tuners in the world.

Of particular interest are the incredible project cars Studie builds. Most have been featured in eurotuner magazine, including the rainbow-colored display in front of the showroom here. These vehicles are used as "track taxis" at the company's annual track day and the various events it organizes for owners.

So enjoy these photos and please share with us your favorite tuner shops from around the world.

By Greg Emmerson
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