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2010 Honda Insight - News

Sep 1, 2009
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Sales Are Down-Why Not Buy A New Honda?
American Honda posted its May total vehicle sales, and surprise, surprise-sales are down. With a nationwide decline of 39.2 percent-compared to all-time record-setting sales in May 2008, the figures represent a 33.3 percent decrease on a daily-selling-rate basis compared to last year.

The all-new Insight hybrid however, posted sales of 2,780, which helped Honda drive a 7.5 percent increase in total Honda hybrid sales.

"May of 2008 was the best month ever for American Honda, as consumers sought fuel-efficient cars in record numbers," said John Mendel, executive vice president of sales for American Honda. "Staying true to the course of providing fuel- efficient, high-quality, fun-to-drive vehicles will hopefully help see us through to the economic recovery."

Overall total car sales decreased by 48.9 percent, to 51,947 units sold, so the time has never been better to get out and support your local dealer by buying a new Honda. You know you want one anyway, so why not?

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Parts For Your Ruckus
Is your stock Ruckus getting on your nerves? If you've been aching to mod out your favorite scooter, the time has never been better. As Ruckus sales expand due to fuel expenses and the need for efficient, around town travel grows, why not make yours stand out among the rest? With a wide variety of carburetor covers, HID lights, and aftermarket exhausts, what excuse do you have to not mod the hell out of your Ruckus?

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The Insight
The all-new Insight features a sleek, futuristic look that any Prius owner would envy. The flat underbody and related strakes near the wheels help the Insight slip through the air with low levels of turbulence and minimal vehicle drag. Its MacPherson strut front suspension and torsion beam rear suspension are tuned to provide sporty performance and a comfortable ride, while the compact component size allows for ample interior space. The use of high-strength steel for the Insight's body helps to reduce weight and enhance rigidity, and its adaptable cargo area and fold-down seats offer a spacious environment comparable to larger vehicles.

The 1.3-liter 4-cylinder i-VTEC gasoline engine and a 10-kilowatt electric motor form the foundation of the Integrated Motor Assist. The electric motor, positioned inline between the engine and the continuously variable transmission, adds power during acceleration and in certain cruising situations, and recaptures energy from the vehicle's forward momentum during braking.

The Insight starts a new trend with its Ecological Drive Assist System, which helps an incredible amount with fuel economy. Eco Assist also provides driving style recommendations via a 3D background within the speedometer that changes color to reflect how efficiently the driver is accelerating and braking. Results are continuously tracked with fuel economy ratings shown per drive cycle and on a lifetime basis.

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50 Years Of Honda In America
Honda marked its first 50 years in America, commemorating the establishment of American Honda Motor Co., Inc., in a small Los Angeles storefront on June 11, 1959. Honda associates observed the occasion with a brief ceremony at the company's Torrance, Calif. headquarters.

Starting way, way back in 1959 with the fuel-efficient Honda 50 motorcycle, the company has grown its line all the way to the newly launched 2010 Honda Insight gas-electric hybrid vehicle. New technologies and business strategies have shaped the industry and the growth of Honda, from firsts in motorcycle creations to clean air technologies. Just a few of Honda's successes over the last 50 years include the 1977 Civic, the first vehicle to top the U.S. EPA list of most fuel efficient cars, the first vehicle manufacturer to build motorcycles and automobiles, the first Japanese company to establish a luxury brand -Acura-and the first to mass produce a gas/electric hybrid car in America -the Insight.

Operating 10 U.S. manufacturing plants with two new plants under construction, Honda also runs 14 research and development facilities and more than 12 regional sales, parts and service, and finance offices around the country.

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Ridgeline & CR-V Ranked Number One By J.D.Power
The Honda CR-V, the top-selling CUV in the U.S., and the Honda Ridgeline pickup ranked highest in their respective segments in the J.D. Power and Associates 2009 Initial Quality Study, American Honda announced.

The IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership and captures problems experienced by owners in two istinct categories: quality of design and quality of production.

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The Honda CR-V ranked highest in the Compact Multi Activity Vehicle segment for the third consecutive year, and the Honda Ridgeline pulled a number one spot in the Midsize Pickup segment.



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