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Getting Lean And Mean - Editorialisms

Peter Tarach
Apr 1, 2009

By now I'm sure most of you have heard about the closures of Sport Compact Car and Turbo magazines. You may even be reading this because you had a subscription to either of those books and it's been transferred over to Modified. I, as much as you, am sad to see these legendary titles fall. I grew up reading both of these magazines and became hooked on the sport compact scene because of them.

Modp_0904_04_o+getting_lean_and_mean_editorialisms+editor_peter_tarach Photo 2/5   |   Getting Lean And Mean - Editorialisms

Unfortunately, this tsunami of an economic downturn has hit everyone hard, especially those of us in the automotive industry, so these types of cuts are a necessary evil for companies such as ours to survive. We have to get lean and mean and really run a tight ship to make it through this storm. And as grim as this reality is, especially for our friends and colleagues from SCC and Turbo, for Modified it's a great opportunity. We are now the only pure performance-based sport compact magazine on the market. No girls, no filler, just modified cars and everything about them.

The result will be more of the content you want to see, starting with better tech articles, including more testing and project cars. We will also be adopting the Ultimate Street Car Challenge (a long-time annual event in SCC) as well as hitting the track more for head-to-head tests. We're trying to bring some elements from both Turbo and SCC to Modified, but tweak them so that they appeal to everyone. It's going to be a challenging transition, but with the addition of Jay Chen, former engineering editor, and senior editor Andy Hope, both from SCC, we will be able to provide some of the SCC flare that it's been so well known for over the years.

I feel very optimistic about the future of Modified and its ability to rise above and beyond to provide the kind of content that performance enthusiasts are really looking for. I'd also welcome any comments, feedback or opinions on how to improve Modified. I guarantee you if you take the time to write me, I'll read your feedback and reply. After all, I want to ensure that the vision and goals we have are in line with what you, the readers, ultimately want. Please try to look at the big picture, though. I'd like feedback on what areas of the magazine need improvement, rather than adding this or that type of project car.

On a side note, last month I mentioned that we will be doing another full issue dedicated to readers' rides. The submissions are already rolling in, but I wanted to mention it again for those of you who missed it last month.

Send your hi-rez pictures and specsheets to readersrides@modified.com or peter@modified.com. By the looks of some of the cars that we have received, it's going to be yet another amazing issue.

By Peter Tarach
352 Articles

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