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Welcome to a New Evolution - Editorialisms

Peter Tarach
Dec 23, 2009

For many of us, a new year brings renewed optimism, hope and change. Modified is embarking on its eighth year on newsstands and this year is starting off with a fresh new look and a fresh outlook on the future.

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Having worked for this publication since 2003, it's hard to imagine that Modified is nearing a decade in existence. To me, it was just yesterday when we were the new kid on the block and the juggernaut magazines such as Super Street, Turbo and Sport Compact Car didn't think we would ever survive and make it in the highly competitive print business. But with a lot of hard work and determination, we beat the odds (most new magazines don't make it past four years) and have established ourselves as one of the leading sport compact enthusiast magazines.

In those eight years, our content and direction have changed-we've matured editorially, focusing less on the fluff and more on hardcore performance-oriented machines and the owners who've built them. For some reason, our layout and design remained the same, and I'm sure most of you will agree it had gotten a bit stale.

Thankfully, our redesign-spearheaded by art director extraordinaire, Alina Avanesyan-injects some much-needed freshness back into the look and feel of the magazine. I'm really proud of the new logo and layout. It's a bold step into the modern world of print design and all of us are confident your reading experience will be enhanced by it. We've got more sidebars packed with tidbits of useful information, a layout that will allow you to see more of the car's parts and specific traits, and tech articles that are easier to follow. Like a race car driver dawning a new suit and freshly painted helmet, this redesign marks a new beginning for Modified and it's a sign of good things to come.

By Peter Tarach
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