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Die-hards To The Core - Editorialisms

The people in our line of business love what they do and strive to innovate.

Peter Tarach
Jan 26, 2012
Modp 1203 01+die hards core+cover Photo 2/2   |   Die-hards To The Core - Editorialisms

Sometimes I can’t believe this last SEMA Show will have been my eighth year in a row attending. That, by no means, is a lot — there are some people who’ve stepped foot in the Las Vegas Convention Center every November for the past 20 years. Now that’s something to be proud of.

Modp 1203 01+die hards core+cover Photo 2/2   |   Die-hards To The Core - Editorialisms

In my eight short years there, I’ve seen trends pass and go, but the people who work in this industry are the ones who continue to be there year after year and have helped shape the market to what it is today. Without them, we wouldn’t have the products we put on our cars, and what makes these people stand out from other industries is the passion and enthusiasm they bring to developing these products. I’ve had a glimpse into the lives of many friends in other lines of work, and there’s nowhere near the amount of passion and drive that the aftermarket industry has.

The people in our line of business love what they do and strive to innovate; they aren’t in it just for the money because, ask any of them, there are many other ways to get rich quicker. I think that’s why this segment has such a great group of people that I can’t help but want to run into and chat with every year at SEMA.

I’ve had a glimpse into the lives of many friends in other lines of work, and there’s nowhere near the amount of passion and drive that the aftermarket industry has.

Without them, I don’t think I would enjoy doing this job nearly as much as I do, and more importantly, we wouldn’t have some amazing products that make our cars go faster then we ever thought they could.

It’s not easy running a business in the aftermarket industry, especially with the hard economic climate right now, but if you do jump in, you’ll soon realize that there may be no better business to be in.

Calling All Readers’ Rides Submissions!
If you haven’t yet submitted your car for our annual Readers’ Rides issue, then don’t delay — otherwise you’ll miss the boat. If you’re not familiar with this once-a-year issue, it features cars from you, our readers. Show and track cars, daily drivers, dyno queens, whatever you own is what we’re looking for. In order to be considered for a Readers’ Rides feature, you must follow these important steps.
1. Take high-resolution (at least 2,000 pixels wide) photos of your car’s exterior, interior, and engine bay. No cell phone pictures!
2. Fill out the following form:
Name
Car
Modifications
Engine
Engine management
Drivetrain
Suspension
Wheels, tires and brakes
Exterior
Interior
3. A description of why you bought the car and any relevant information you’d like to share.
4. Send photos and information to: readersrides@modified.com and put “Readers’ Rides 2012 Issue” in the subject heading.

Send your feedback to peter@modified.com

By Peter Tarach
351 Articles

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