Super Street Network

 |   |   |  Cut And Paste Journalism - Tech Scene
Subscribe to the Free
Newsletter

Cut And Paste Journalism - Tech Scene

Aaron Bonk
Jul 1, 2007

There are two ways I can do my job. Dumb people think it gets done the first way. They're wrong. The second way is hard.

Way No. 1: Open up my inbox and sort through more car-related press releases than I can handle, all of which fit perfectly with Turbo magazine and the content we publish each month. Choose three or four out of this magical cornucopia of marketing and PR - of course, all in descending order in accordance with how much they spend in advertising dollars - and regurgitate the accompanying information in such a way that doesn't make me a plagiarist. I can use all of the provided photography though, that way I don't have to get out of my editorial throne, leave my plush quarters and actually go shoot photos. Oh yea, if the press release says the exhaust system makes 28 hp, I believe them and print that, not because they're nice guys but because they might run an expensive ad with us next month. I have no principles, I can't turn a wrench because of my extra thumbs and I've never actually seen one of those dynamometer things anyways.

Way No. 2: Open up my inbox and sort through a few e-mails from some guy pretending to be PayPal so he can steal my identity, some reader e-mails quick to point out some sort of misappropriated, front bumper, JDM faux pas on my part, and, oh yes, the press releases, which usually consist of truck bed liners and sheepskin seat covers, and, on occasion, some turbo-related bits I might actually be able to use. Unfortunately, such press releases are typically short; they're also usually accompanied with only one or two low-quality images I can use. So much for cutting and pasting. In a scurry to find tech content to ensure myself employment for the next 30 days or so, I make the necessary calls and e-mails to find products and cars you care about. Wary of the ubiquitous 28hp exhaust, I request one to be sent to my office, I mean cubicle. They don't advertise with us and never will, but hey, you want to know about the 28hp exhaust, don't you? Somebody gets mad, but the exhaust shows up anyways. I sift through a stack of business cards to try and figure out which shop I can get to do the installation for me and then I remember what happened last time I relied on a shop to do the installation for me. I also remember I've been a mechanic since before I could vote and my garage is better than some of these shops. The exhaust fits okay. Time to reaffirm that 28 hp and write my article. I take the car to the dyno. Flexing my editorial muscle amounts to little so I strap the car down myself and make a few passes. It reads: 6 hp. I reconfirm I wasn't a victim of the old tennis ball in the exhaust prank and drive away from the dyno 22 hp short of the exhaust guys' claim. The exhaust guys reassure me something's wrong and urge me to go ahead and print their dyno data instead. They're even nice enough to offer me the press release again in case I lost it. I don't. I give them the option to either run the article with my dyno results or scrap the article altogether. More people mad. What I walk away with: a couple hours of mechanical labor in my garage, wasted dyno time, a couple of scrapes and burns on my arm and no article. Only 29 days left.

At least you can't accuse me of cutting and pasting.

ADVERTISING
SALES OPERATIONS MANAGER
Maria Jamison - 714/939-2455 Maria.Jamison@primedia.com
ADVERTISING OPERATIONS COORDINATOR
Drew Farrington - 714/939-2680 Drew.Farrington@primedia.com
ADVERTISING SALES ASSISTANT
Candice Emi - 714/939-2498 Candice.Emi@primedia.com
SENIOR ACCOUNT MANAGER
Glenda Elam - 714/939-2437 Glenda.Elam@primedia.com
ACCOUNT MANAGERS
Jennifer Wong - 408/927-6611 Jennifer.Wong@primedia.com
Jerrod Strauss - 714/939-2418 Jerrod.Strauss@primedia.com
Greg Yamamoto - {{{323}}}/782-2739 Greg.Yamamoto@primedia.com
Derrick Yee - 323/782-2728 Derrick.Yee@primedia.com
Willie Yee - 714/939-2459 Willie.Yee@primedia.com

Los Angeles6420 Wilshire Blvd., Los Angeles, CA 90048-5515 - 323/782-2000

Chicago500 North Dearborn, Ste 1100, Chicago, IL 60610 - 312/396-0600

New York260 Madison Avenue, 8th Fl., New York, NY 10016 - 212/915-4000

Detroit333 West Fort Street, Ste. 1350, Detroit, MI 48226 - 313/964-6680

Tampa9036 Brittany Way, Tampa, FL 33619 - 813/675-3500

DIGITAL/MARKETING/EVENTS
SR. EVENTS MANAGER
Elliott Moran - 323/782-2106 Elliott.Moran@primedia.com

Primedia International GroupSvp, Group PublisherJohn W. Cobb IIIVp, Group PublisherHoward C. Lim

PERFORMANCE AUTOMOTIVE GROUP
President Steve Parr
VP, Sales and Marketing Ira Gabriel
Chief Financial Officer Judy Anzalone
Group Operations Director Amy Diamond
Senior Operations Director Pauline Schwarz
PRIMEDIA, INC.
Chairman, CEO & President Dean Nelson
Chief Financial Officer Kevin Neary
PRIMEDIA ENTHUSIAST MEDIA
President Steve Parr
President of Consumer Marketing Steve Aster
SVP, Manufacturing and Production Kevin Mullan
CONSUMER MARKETING, ENTHUSIAST MEDIA
SVP, Single Copy Rich Baron
VP, Consumer Marketing Operations Elizabeth Moss
CONSUMER MARKETING, ENTHUSIAST MEDIA SUBSCRIPTION COMPANY
SVP, Consumer Marketing John McCarthy
VP, Consumer Marketing Dena Spar
By Aaron Bonk
408 Articles

BROWSE CARS BY MARKET

MORE FEATURES

As a general rule of thumb, most Ferrari owners leave their cars untouched in an effort to protect their resale value. But Ryan Dandurand isn't like most Ferrari owners
Jonathan WongNov 19, 2018
For 70 years, the Abarth emblem has been intimidating competitors in its various incarnations as a race car and performance road-car builder.
ManufacturerNov 19, 2018
Toyota has revealed TRD versions of the 2020 Camry and Avalon sedans
Kelly PleskotNov 16, 2018
Preview the Super Street January 2019 edition - the Red Issue - with the perfect MR2, K24 DC2, custom widebody FD3S, 500hp+ Evo IX, RB25 S14, 355 Berlinetta, and more!
Bob HernandezNov 16, 2018
After taking some time off from the Honda game Robert Tellez is back with a build that has plenty of options for progression
RodrezNov 16, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP