Super Street Network

 |   |   |  MSN and Motor Trend Combine Forces
Subscribe to the Free
Newsletter

MSN and Motor Trend Combine Forces

Motor Trend on MSN website to reach massive worldwide automotive audience

Toni Avery
Jun 12, 2013

Our parent company, Source Interlink Media, is proud to announce a significant merger. MSN and Motor Trend came together for the creation of a large-scale online platform dubbed, "Motor Trend on MSN." The announcement comes as an exciting expansion for the global automotive authority that is Motor Trend and the popular news authority that is MSN. Combined, the new website, planned to launch in early 2014, is expected to become one of the largest digital automotive media platforms in the world.

The merger also brings improvements including optimization for every type of digital device, featuring an easy-to-use Buyer's Guide, comparison tools, unmatched editorial and high-quality videos. Additionally events such as 'Motor Trend's Best Driver's Car' and 'Of The Year Awards' will gain further exposure through MSN's reach.

"This is a defining moment in the automotive media space," says Chris Argentieri, president of Source Interlink Media. "Two companies are coming together to deliver high quality automotive content to a massive audience via a flexible digital platform. With rich content consumers want and the scale advertisers demand, we are confident Motor Trend on MSN will set a new benchmark for automotive digital media."

"Motor Trend on MSN will help change the autos digital landscape," says Ted Cahall, corporate vice president of MSN at Microsoft. "Motor Trend content plus MSN scale will create new opportunities for consumers and for advertisers. We are excited to build an autos experience that is optimized for every screen-including desktop, tablet and mobile."

By Toni Avery
401 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Chinese conglomerate Geely will purchase 51 percent of Lotus in a deal that promises to accelerate the growth of the U.K. sports-car maker.
Kelly PleskotMay 25, 2017
Two very similar looks with two very different and distinct engine configurations
Jonathan WongMay 24, 2017
For those who simply can't stand blending in, the new Europe-only Continental 24 laughs in the face of good taste and the exercise of restraint.
Conner GoldenMay 23, 2017
Flogging around the track to see if BMW and M have found their way back to driver focused cars.
Shane O'DonoghueMay 22, 2017
The latest chapter in the nine-year process of turning an ordinary station wagon into a competition-spec drift car.
Alex GrantMay 22, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP