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MSN and Motor Trend Combine Forces

Motor Trend on MSN website to reach massive worldwide automotive audience

Toni Avery
Jun 12, 2013

Our parent company, Source Interlink Media, is proud to announce a significant merger. MSN and Motor Trend came together for the creation of a large-scale online platform dubbed, "Motor Trend on MSN." The announcement comes as an exciting expansion for the global automotive authority that is Motor Trend and the popular news authority that is MSN. Combined, the new website, planned to launch in early 2014, is expected to become one of the largest digital automotive media platforms in the world.

The merger also brings improvements including optimization for every type of digital device, featuring an easy-to-use Buyer's Guide, comparison tools, unmatched editorial and high-quality videos. Additionally events such as 'Motor Trend's Best Driver's Car' and 'Of The Year Awards' will gain further exposure through MSN's reach.

"This is a defining moment in the automotive media space," says Chris Argentieri, president of Source Interlink Media. "Two companies are coming together to deliver high quality automotive content to a massive audience via a flexible digital platform. With rich content consumers want and the scale advertisers demand, we are confident Motor Trend on MSN will set a new benchmark for automotive digital media."

"Motor Trend on MSN will help change the autos digital landscape," says Ted Cahall, corporate vice president of MSN at Microsoft. "Motor Trend content plus MSN scale will create new opportunities for consumers and for advertisers. We are excited to build an autos experience that is optimized for every screen-including desktop, tablet and mobile."

By Toni Avery
401 Articles

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