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MSN and Motor Trend merge for larger and wider audience

MSN on Motor Trend website to redefine how automotive information is accessed digitally

Toni Avery
Jun 12, 2013

Motor Trend and MSN, two major authorities in news, have merged to form what is expected to become one of the largest digital automotive media platforms in the world. Coined 'Motor Trend on MSN,' the website is expected to launch in early 2014. It will create a larger digital platform for both automotive and news seekers.

The merger will bring improvements on how automotive information is received digitally through optimization for every type of digital device, an easy-to-use Buyer's Guide, comparison tools, premiere editorial and broadcast-quality videos. Additionally annual events such as 'Motor Trend's Best Driver's Car' and 'Of The Year Awards' will now be seen by an even wider online audience.

"This is a defining moment in the automotive media space," says Chris Argentieri, president of Source Interlink Media. "Two companies are coming together to deliver high quality automotive content to a massive audience via a flexible digital platform. With rich content consumers want and the scale advertisers demand, we are confident Motor Trend on MSN will set a new benchmark for automotive digital media."

"Motor Trend on MSN will help change the autos digital landscape," says Ted Cahall, corporate vice president of MSN at Microsoft. "Motor Trend content plus MSN scale will create new opportunities for consumers and for advertisers. We are excited to build an autos experience that is optimized for every screen-including desktop, tablet and mobile."

By Toni Avery
401 Articles

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