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Continental Tire Partners with IMSA

Continental Tire becomes the exclusive supplier of three classes within the inaugural United SportsCar Racing Series

Jul 31, 2013
Continental Tire and IMSA Partnership Tire Photo 1/3   |   Continental Tire And IMSA Partnership Tire

The Details

  • Continental Tire and IMSA reach multi-year partnership agreement
  • Deal includes tire exclusivity for three classes of the inaugural 2014 United SportsCar Racing series
  • Tire exclusivity extends to the new series: Prototype, Prototype Challenge and GT Daytona
  • Continental remains title sponsor for IMSA Continental Tire Sports Car Challenge

In 2010, Continental Tire became the title sponsor and tire supplier for the Continental Tire Sports Car Challenge (CTSCC). In 2011, it became the official tire of GRAND-AM and the tire supplier for both the CTSCC and Rolex Series. Today, the tire company and the International Motor Sports Association joined forces in another exciting multi-year partnership.

Continental Tire and IMSA Partnership 02 Photo 2/3   |   Continental Tire And IMSA Partnership 02

The partnership will make Continental Tire the exclusive tire supplier in three different classes of next year's inaugural United SportsCar Racing season, which begins with the Rolex 24 at Daytona in January. Continental'a tires will be used exclusively for the Prototype, Prototype Challenge, and GT Dayton classes, while the GT Le Mans category is open to multiple tire suppliers.

The brand will also return as the title sponsor and exclusive tire supplier for the IMSA Continental Tire Sports Car Challenge (CTSCC), currently sanctioned by GRAND-AM Road Racing. While technical specifications will be unaffected, starting next year IMSA sanctioning will go into affect. This is the result of a merger between GRAND-AM, IMSA, and American Le Mans. CTSCC and United SportsCar Racing will run under IMSA sanctioning.

"Our team has worked hard over the last several years to help bring competitive, action-packed racing to sports car fans at every track we visit. And we are thrilled to continue our commitment to IMSA, United SportsCar Racing and all the manufacturers, teams and drivers in 2014 and beyond." said Travis Roffler, director of marketing for Continental Tire.

Continental Tire and IMSA Partnership Extremecontact Tire Photo 3/3   |   Continental Tire and IMSa Partnership Extremecontact Tire

Continental ExtremeContact race tires will continue to be used. In addition to supplying tires, Continental will provide top-notch at-track support at all United SportsCar Racing and CTSCC events along with a full presence that includes logo placement on cars, at-track hospitality, signage, event entitlements and other marketing initiatives.

"This is a proud day for the future of United SportsCar Racing as we solidify a partnership that already has roots in both GRAND-AM and the ALMS," said Ed Bennett, who will serve as chief executive officer of IMSA. And in solidifying this partnership we also are introducing the important element of stability across three classes in United SportsCar Racing - and the IMSA Continental Tire Sports Car Challenge. Continental Tire's partnership and support, vital to the business of the ALMS and GRAND-AM this season, will be even more so in 2014 and beyond."

Jofel Tolosa
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