A lot of import motorsport magazines are out there. Recently, I was asked, “What sets us apart from the rest of them?” Instantly, I said, “It’s the cars we feature.”
I’ve always seen myself as a purist when it comes to building cars. Many of my close friends can attest to that. With that in mind, I have to be somewhat flexible when it comes to car features in the magazine. As a staff we take a vote on the cars that are brought to our attention. No one person has yea or nay say. Regardless, we, as a staff, try to give the spotlight to the badass builds that people look up to.
We feature the cars with the real goods. We’re called Import Tuner, and we try to stick to the industry’s roots that spawned out of Japan. I’d much rather builders not do a mod than do it and cut corners. It shows.
Sometimes it’s a show car, sometimes it’s a race car, sometimes it’s a shop-built car, and sometimes it’s a privately built street car. We pick the cars that are dope and will stand the test of time, not cars that are doing whatever is cool today and will be outdated tomorrow. Trends come and go, but clean and dope cars are timeless.
The cars we feature you won’t find anywhere else. What you will find elsewhere are the builds that attempt to do what our features do.