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The Red Bulletin Exclusive: World Rally Championship Needs a Star

The WRC is in a state of change: Loeb soon retires and the championship needs reinvention

Annette Carrion
Jul 12, 2013
Photographer: Red Bull Content Pool
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In Strasbourg in October, on the Rallye de France-Alsace, legend Sébastien Loeb will, on home-country roads, mark the end of his era. The World Rally Championship will need a new star. The answer to who that may be answered at the Acropolis Rally in Greece. Diving deeper into this subject along with WRC changes is the focus of the latest Red Bulletin feature from the Red Bull Media House (attached below).

According to the below feature, about 50 million people currently watch the WRC on television. With Red Bull Media House assuming control of the rights in co-operation with the Sportsman Media Group, the aim is to double this figure in the short-to-medium term. The FIA rally chief, Michèle Mouton, and WRC race organizers are currently rethinking the format of the rallies. Many ideas are currently on the table. Check out the engaging feature below for more.

Reinventing the Wheel

Red Bulletin

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By Annette Carrion
124 Articles

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