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Nismo Looks To Step Up Its Game

Sep 6, 2013

Nissan’s exclusive global performance car and motorsports brand has moved into new digs: its very industrial-chic global headquarters and development center in Yokohama, Japan.

“Nismo will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people,” said Nissan CEO Carlos Ghosn. “Whether it’s a small car or a sports car, if it’s wearing the Nismo badge, it offers something special—quality, functionality, and efficiency, with Nismo’s distinctive styling, sporty handling, and dynamic performance capabilities.”

The Juke Nismo is already on sale in Europe and Japan and, to prove Nismo’s “broader range,” we are happy to report the performance-tuned CUV will hit the streets of the United States in the first half of 2013. It will join the second-generation 370Z Nismo. A Nismo-enhanced GT-R is also in the pipeline, but the Japanese tuning division will definitely have to earn its pay for the week if it expects to top the all-conquering, just-released ’14 GT-R Track Edition that was born on the Nürburgring.

At the heart of each new Nismo model will be a consistent DNA focused on delivering quality, functionality, and efficiency in everyday driving with Nismo’s distinctive styling, sporty handling, and dynamic performance capabilities.

“Nissan’s commitment to a variety of motorsports programs around the world from the Altima in the Australian V8 supercars to the Super GT in Japan continues, but we also intend to surprise people by exploring advanced forms of motorsports,” explained Nismo President Shoichi Miyatani. “Our spirit of pushing the boundaries even further helps us to raise awareness of Nismo around the world but, more importantly, it means we can transfer the lessons we learn into tangible benefits for our customers, whether for Nismo production cars, race cars, or tuning parts.”

Nismo intends to introduce one new model per year. We say bring it!

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