Super Street Network

 |   |   |  Volkswagen Beetle Shark Cage Designed for Underwater Road Trip
Subscribe to the Free
Newsletter

Volkswagen Beetle Shark Cage Designed for Underwater Road Trip

VW sponsors Shark Week 2013

Annette Carrion
Aug 9, 2013

The Details:

• Volkswagen sponsors Shark Week for the second consecutive year

• New VW Beetle Shark Cage for 2013

• Shark Week airs today

• VWoA also sponsoring Shark Week Plus app

Volkswagen is raising the bar for Shark Week 2013 by transforming last year’s observation cage into a 2013 Beetle Convertible for the Subaquatic Road Trip. This is the second consecutive year that VWoA sponsors Discover Channel’s Shark Week, which airs August 4th-9th.

Volkswagen beetle shark cage on crane Photo 5/6   |   Volkswagen Beetle Shark Cage

“While most of the entertainment world has adapted to our busy schedules through on-demand viewing, Shark Week is a rarity in that it still captures millions of viewers in a week-long shared experience,” said Kevin Mayer, vice president marketing, Volkswagen of America, Inc. “Volkswagen is excited to add our unique touch to an event with such an impressive impact on pop culture.”

“As Discovery’s longest-running franchise and TV’s must-see summer event, Shark Week has a loyal audience, which we are proud to engage in this unique sponsorship with Volkswagen,” said Scott Felenstein, executive vice president, advertising sales, Discovery Communications. “We are thrilled to continue our partnership with Volkswagen, connecting them to our passionate fans to help drive brand awareness and showcase VW’s ingenuity and originality.”

On the social media front, VWoA is also sponsoring the Shark Week Plus viewing app, which enables sharing across iPhone and iPad devices, and online. Fans are encouraged to participate in this year’s new online experience Subaquatic Road Trip, enabling them to be transported into the 360-degree view of Luke Tipple’s underwater journey in the VW Beetle Shark Cage. Twitter hashtags for Shark Week are #SharkWeek and #VWSharkWeek.

Volkswagen beetle cage underwater with sharks Photo 6/6   |   Volkswagen Beetle Shark Cage

Don’t forget to tune in tonight at 8/7c.

To learn more, please visit www.vw.com or www.discoverycommunications.com.

By Annette Carrion
124 Articles

BROWSE CARS BY MARKET

MORE FEATURES

The Venom GT made headlines by topping the Bugatti Veyron Super Sport’s top speed and Hennessey is ready to debut its next world-beater, the Venom F5.
Billy RehbockOct 20, 2017
In collaboration with West Coast Customs, Kia has spiced up the Stinger with a host of performance-oriented touches.
Kelly PleskotOct 19, 2017
But Volkswagen says it's about more than setting a record. This project is also about working to transform Volkswagen's image as an automaker.
Collin WoodardOct 19, 2017
To celebrate the demise of the Mercedes-AMG G65, Affalterbach is offering an exclusive Final Edition that is limited to only 65 examples.
Ed TahaneyOct 19, 2017
McLaren has finally confirmed its next hypercar - the most extreme example yet - possibly surpassing the performance of the P1.
Michael CantuOct 18, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP