Super Street Network

 |   |   |  Volkswagen Beetle Shark Cage Designed for Underwater Road Trip

Volkswagen Beetle Shark Cage Designed for Underwater Road Trip

VW sponsors Shark Week 2013

Annette Carrion
Aug 9, 2013

The Details:

• Volkswagen sponsors Shark Week for the second consecutive year

• New VW Beetle Shark Cage for 2013

• Shark Week airs today

• VWoA also sponsoring Shark Week Plus app

Volkswagen is raising the bar for Shark Week 2013 by transforming last year’s observation cage into a 2013 Beetle Convertible for the Subaquatic Road Trip. This is the second consecutive year that VWoA sponsors Discover Channel’s Shark Week, which airs August 4th-9th.

Volkswagen beetle shark cage on crane Photo 5/6   |   Volkswagen Beetle Shark Cage

“While most of the entertainment world has adapted to our busy schedules through on-demand viewing, Shark Week is a rarity in that it still captures millions of viewers in a week-long shared experience,” said Kevin Mayer, vice president marketing, Volkswagen of America, Inc. “Volkswagen is excited to add our unique touch to an event with such an impressive impact on pop culture.”

“As Discovery’s longest-running franchise and TV’s must-see summer event, Shark Week has a loyal audience, which we are proud to engage in this unique sponsorship with Volkswagen,” said Scott Felenstein, executive vice president, advertising sales, Discovery Communications. “We are thrilled to continue our partnership with Volkswagen, connecting them to our passionate fans to help drive brand awareness and showcase VW’s ingenuity and originality.”

On the social media front, VWoA is also sponsoring the Shark Week Plus viewing app, which enables sharing across iPhone and iPad devices, and online. Fans are encouraged to participate in this year’s new online experience Subaquatic Road Trip, enabling them to be transported into the 360-degree view of Luke Tipple’s underwater journey in the VW Beetle Shark Cage. Twitter hashtags for Shark Week are #SharkWeek and #VWSharkWeek.

Volkswagen beetle cage underwater with sharks Photo 6/6   |   Volkswagen Beetle Shark Cage

Don’t forget to tune in tonight at 8/7c.

To learn more, please visit www.vw.com or www.discoverycommunications.com.

By Annette Carrion
124 Articles

BROWSE CARS BY MARKET

MORE FEATURES

What do you do when you have a show-winning Supra? You rip it down to the ground and redo it even better than before, of course.
Aaron BonkAug 31, 2016
An all-new premium compact sedan, with the intention of tempting buyers away from the 3 Series, A4, and C-Class.
Colin RyanAug 30, 2016
After seven years of production, BMW quietly snuffed out the Z4 roadster from its lineup
Conner GoldenAug 30, 2016
The 2017 Mercedes-AMG SL63 is put to the test on the latest episode of "Ignition." Watch the video here.
Kelly PleskotAug 29, 2016
A 2018 Mercedes-AMG GT R prototype was caught making speedy laps on the Nürburgring, just months after it was unveiled.
Erick AyapanaAug 29, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP