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Ken Block’s Gymkhana Six and Need for Speed Partnership Announced

Electronic Arts teams up with web-infamous road-rally viral video driver

Annette Carrion
Oct 28, 2013

Ken Block Gymkhana Six Details:

  • Ken Block Gymkhana Six to debut November 11, 2013
  • Block partners with Electronic Arts/Need for Speed as Racing Advisor
  • Need for Speed Rivals to debut November 19 in North America and November 22 in Europe
  • EA Need for Speed sponsors Block

Rally driver and marketing master Ken Block is a busy man – he has just announced the upcoming release of Gymkhana Six and his partnership with the videogame franchise Electronic Arts/Need for Speed as Racing Advisor.

Block’s Gymkhana videos have been wildly successful in the past - the last five videos have collectively garnered more than 250 million views - so it’s no surprise that a sixth installment is now set to debut November 11, 2013. Block’s success has also helped him gain Electronic Arts’ Need for Speed as a team sponsor for his Ford Fiesta ST 2013 rally car.

“Partnering with EA and Need for Speed is a natural fit for our team. I feel like we both have the same goal in mind – to let people live out a fantasy of really pushing the limits of what you can do in the driver’s seat,” said Ken Block. “It’s that special mix of fast-pace, raw speed and over-the-top fun, which has made the Gymkhana series a success, and something the Need for Speed games capture really well. We’re both excited to show you how we’re taking things to a new level in Gymkhana SIX in just a few weeks.”

Ken block gymkhana six Photo 2/2   |   Ken Block Gymkhana Six

Marcus Nilsson, Executive Producer of Need for Speed Rivals added, “I couldn’t think of a more exciting and more appropriate partner to have for Need for Speed. Ken’s a true master of drifting, handling, and really turning the streets into a playground for cars. We were already huge fans of his at Ghost, and we know he will be a great asset in helping us provide gamers the most adrenaline-filled and fun racing experience in the industry as we move forward.”

Shortly after Gymkhana Six debuts, EA will release Need for Speed Rivals on November 19, 2013 in North America and November 22 in Europe for PlayStation, Xbox 360, and PC.

For more information, please visit http://www.ea.com/news/need-for-speed-rivals-coming-november-22

By Annette Carrion
124 Articles

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