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Source Interlink Media and Eastwood Company's New Partnership

Providing automotive enthusiasts with more how-to content

Toni Avery
Oct 14, 2013

    The Details:
  • SIM and Eastwood's new partnership provides tools to each of SIM's tech centers for various projects
  • SIM owns a number of automotive enthusiast brands and some specifically deal with tech related content
  • Eastwood is a Pennsylvania based tool manufacturer that will be providing SIM with tools

Source Interlink Media (the parent company of both european car and eurotuner) has joined with The Eastwood Company for a multi-year agreement. SIM's knowledge of automotive enthusiast brands and Eastwood's 35 years of providing those same enthusiasts with products to get the job done, these two could not be a better fit.

Eastwood is a Pennsylvania based tool manufacturer that will be providing SIM's three tech centers with tools, for the hundreds of projects that occur each year. The enthusiast brands that will take the most advantage of this new partnership include: Motor Trend, Hot Rod, Four Wheeler, Import Tuner, Circle Track, and Street Rodder.

"This partnership will bring together two companies at the core of the automotive DIY universe; allowing our readers to experience everything Eastwood's tools have to offer, while arming our industry- leading content creators with the products our readers need to know about. We look forward to bringing these restoration and modification stories to the Source Interlink audience in all mediums that we cover, including print, online in images, video and social media," said Doug Evans, Executive Vice- President and Group Publisher of SIM's Performance Automotive Group.

David Freiburger, VP, Content Creation and Brand Development, Hot Rod commented, "During the content creation process, every one of the 60 plus auto and truck enthusiast media portals face repair and modification challenges, both in our tech centers and elsewhere. In fact, many of the Eastwood tools will also be available for editors in situations outside of our tech facilities, including those used in paint and body work, heavy fabrication, and other drivetrain modifications."

The new partnership between SIM and Eastwood will also focus on creating How-To Videos, Tech articles and other useful information all through the website - also SIM owned. The leading social media portal for car enthusiasts and aftermarket business ( will be going through a complete redesign in the first quarter of 2014.

Brian Huck, Vice President of Sales & Marketing at The Eastwood Company added, "We are very excited and optimistic about the opportunity that this partnership brings; it will allow both Source Interlink and Eastwood to further connect with the broader Automotive Enthusiast market. The combination of our ability to develop unique products and solutions for consumers with Source's unsurpassed ability to create useful and engaging content should drive the entire market forward in a positive way."

By Toni Avery
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